About The Role
As Customer Marketing Lead, you will turn our customer base into a growth engine. This is not a “collect testimonials when asked” or “write case studies once a quarter” role. It is a high‑output, high‑ownership role at the intersection of expansion, credibility, pipeline, and brand.
Conveo has incredible customers already. The opportunity is massive, and without dedicated focus, it will never reach what it should.
Your Mission
Turn customers into proof systematically.
You build a machine that produces:
- high‑quality case studies (real outcomes, not generic)
- testimonials that feel credible and specific
- reusable customer quotes
- reference program + review flywheel
- customer story bank by ICP/vertical/use case
Create Customer‑Led Moments That Expand the Account
Customer marketing accelerates expansion by helping customers internal‑sell Conveo and building assets that land with stakeholders.
- Internal‑sell Conveo to stakeholders
- Build assets that land with their decision makers
- Enable executive conversations and deeper adoption
- Make outcomes visible across the organization
Build Customer Visibility That Feels Exciting And High‑Status
- On‑stage talks
- Webinars
- Co‑authored content
- Research spotlights
- Mini‑docs / video testimonials
- Customer dinners / side‑events
- Awards / recognition plays
Identify And Nurture High‑Leverage Champions
- Power users
- Champions
- Executive sponsors
- Public voices inside customer orgs
Operate Like an Owner
Run the machine—don’t wait to be asked.
- Outputs shipped
- Customers activated
- Content created
- Assets used by GTM
- Expansion influenced
- Inbound driven
- Pipeline supported
What We’re Looking For
Non‑negotiables
- Proven experience in customer marketing, advocacy, or equivalent
- Extremely strong writing and narrative instincts
- High agency: identify opportunities and act without permission
- Comfortable working directly with customers and senior stakeholders
- Strong project management: drive assets and approvals efficiently
- Great taste: make customer content feel premium, not corporate
- Pragmatism: 80/20 mindset, know when to be slick versus rough
- Ability to create lightweight design/asset work independently
- Experience with enterprise accounts and executive stakeholders
- Experience producing customer video content
To Apply, Include
One customer story asset you created (case study, video, webinar, narrative, deck, etc.).
A 10‑line breakdown of why it worked.
A short draft: “How would you turn one happy Unilever champion into 5 expansion opportunities + 3 pipeline assets?”
Mindset
- Customer‑obsessed but business‑first
- Confident and proactive
- Low ego, high standards
- Pushing for outcomes without being annoying
- Handle ambiguity and consistently ship
- Think in systems and leverage
Bonus (not Required)
- Experience at B2B SaaS or high‑growth tech
- Event/webinar experience (customer roundtables, co‑hosted sessions)
What Success Looks Like
- Steady stream of high‑quality customer proof (stories, quotes, numbers, visuals)
- Sales uses assets per vertical/use case
- Customers publicly appear (webinars, talks, content)
- Customer champions drive referrals, intros, inbound credibility
- Expansion accelerates with visible internal outcomes
- Internal stakeholders say: “Customer marketing is changing how fast we grow.”
- Customer marketing becomes a strategic advantage, not an afterthought
Compensation
Compensation Range: $40K – $150K
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