KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end‑to‑end engine of planning and optimization while also delivering on data‑driven strategy for social platforms, actionable growth in e‑commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.co
Role Description
This is a great role for you if you enjoy working in a fast‑paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency. The role covers eCRM technical campaign workflow activation and management as well as data analysis, data management & lead validation solution integration, supports the technical side of account based marketing / lead generation activation with lead validation implementation & management, data modelling, dashboard development, campaign insights data extraction, data configuration, data research, eCRM platform integration, data workflows, API integrations.
Key Responsibilities
- Support with the technical set‑up and activation of ABM / lead generation campaigns as well as email nurture via sales and marketing automation platforms.
- Provide clients with ongoing strategic and technical roadmaps to ensure they get the best value from their automation solutions.
- Responsible for all aspects of the marketing & sales tech stack configuration and administration – Marketo & Salesforce.
- Communicate and work closely with client technical teams and stakeholders.
- Capture and understand client business requirements and translate them into well‑architected technical solutions by researching, testing, and recommending the most appropriate options that best leverage platforms such as Salesforce and Marketo.
- Set up and maintain project plans and reporting.
- Reporting: regular client and external supplier interaction and relationship building.
- Prepare campaign‑level reporting, document, and present learnings, findings, and insights.
- Collaborate with colleagues across Technical, Social, and Design craft streams to ensure cohesion.
- Ensure campaigns are executed according to the brief and on time.
- Work closely with and mentor junior team members to share knowledge and allow delegation of certain tasks.
Desired Skills & Experience
- Significant experience in marketing or project/account management.
- Hands‑on and proven experience of day‑to‑day working with large‑scale clients and projects.
- Experienced with e‑mail marketing and nurture flows.
- Experienced with creating optimised landing pages and emails that convert.
- Knowledge and expertise in creating, managing, optimising, and reporting on campaigns.
- Knowledge of/experience with marketing automation systems (including Salesforce Marketing Cloud) to create, optimise, and manage campaigns.
- Ability to work efficiently, transparently, and as part of a team.
- Calm under pressure.
- Digital and tech‑savvy with solid understanding of modern digital marketing solutions and technologies.
- Critical thinking and ability to solve problems quickly.
- Proactiveness and eagerness to learn.
- Excellent communication skills.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal‑opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
- Flexi‑leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays and core hours (Mon‑Thurs, flexible start/finish times).
- Retail discounts.
- Electric vehicle salary sacrifice.
- Interest‑free student ticket loan.
- Paid time off.
- Protection.
- Life Assurance, Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3‑6%.
- Generous Parental Leave & Pay.
- Independent mortgage advice.
- Financial education Employee Assistance Program.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts.
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