CRM Data Analyst

Position

CRM Data Analyst

Location

London, United Kingdom

Overview

This role supports the TMW Data Team delivering a breadth of data outputs—from campaign counts to customer behaviour analysis—in support of a travel client CRM delivery and optimisation. You will use data to help clients understand their customer base across acquisition, growth and retention and support data‑driven decision making.

Responsibilities

• Analyse data from the client database and related repositories (e.g., ESP) to understand customer and campaign performance.
• Run data discovery, audience counts and data pulls to support campaign development.
• Measure campaign performance; set up control cells, run uplift vs. control analysis, and produce results tables and charts for presentation.
• Liaise with the client to identify, using data, opportunities and threats to the health of the performance of their customer base.
• Deliver projects such as RFM, LTV, marketing optimisation, basket analysis, spend associations, churn analysis and promotional performance.
• Lead delivery of smaller projects and work as part of a team on other projects, ensuring robust and timely delivery of all aspects of an analytical project.
• Apply appropriate methodology and analytical rigour to ensure solutions are fit‑for‑purpose.
• Ensure all analysis is accurate and follows a quality assurance process.

Qualifications & Experience

• Experience in customer/CRM analytics and understanding of CRM campaign activity.
• Proven track record of using data to drive better business decision‑making.
• Experience with Python and SQL for analysis.
• Experience analysing large datasets within client databases.
• Knowledge of campaign measurement techniques such as uplift analysis and control cells.
• Excellent oral and written communication skills, able to explain analytic results to non‑technical audiences.

Desired Skills

• Experience with visualisation tools such as Power BI and Tableau.
• Experience with GA and digital data.
• Curiosity, enthusiasm, positive attitude, passion for learning.
• Iterative analytical approach and continuous challenge.
• Strong, results‑driven personality with high enthusiasm, energy, confidence.
• Ability to create a data “discovery‑driven” culture.
• Excellent interpersonal skills, able to work with technical and non‑technical people.

Benefits

• Competitive basic salary, annual performance bonus, equity opportunities.
• Health and wellbeing benefits, private healthcare insurance, mental wellbeing support.
• Flexible working policies and up to 30 days annual leave plus 3 extra volunteering days per year.
• Family‑friendly and flexible working policies, generous parental leave offerings.
• Attractive pension plan with financial wellbeing support and resources.
• Employee Assistance Programme, career development and counselling.

Legal Statement

Accenture reserves the right to close the role, at any time.

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