Digital Analytics Manager

Our client, a leading Retailer are looking to appoint a Digital Analytics Manager to join their specialist team.

THE ROLE OF DIGITAL ANALYTICS MANAGER:

• Own the digital analytics and measurement strategy across all websites and apps
• Define and maintain measurement frameworks aligned to business objectives, trading priorities and customer journeys
• Champion the use of Google Analytics as the core platform/source for web and app analytics, from implementation and configuration to reporting and insight
• Lead analytics implementation and tagging governance across web and app platforms, with strong hands-on ownership of Google Tag Manager
• Work closely with digital trading & Product teams on both ad-hoc insights, as well as longer strategic initiatives
• Work closely with Product, UX, Development and compliance teams to define data layer requirements and implementation
• Oversee the continued development of a commercially focused centralised data warehouse
• Oversee and develop reporting and dashboarding across multiple brands and digital touchpoints, delivering clear insight to stakeholders
• Analyse customer behaviour, traffic sources, conversion funnels and engagement trends to identify and support the optimisation of these
• Measure and evaluate digital marketing effectiveness across paid, owned and earned channels in collaboration with channel owners
• Work with CRO, UX and Product teams to assess the impact of tests, new features and journey changes
• Monitor and maintain tracking compliance, ensuring site, app or platform changes do not compromise consent-based measurement rules
• Manage relationships with external analytics, platform or implementation partners where relevant
• Coach and guide internal teams on KPI understanding, use of dashboards and data-led decision making

THE IDEAL CANDIDATE FOR THE DIGITAL ANALYTICS MANAGER ROLE:

• Strong experience in digital analytics within a retail, ecommerce or multi-brand digital environment
• Expert user in web and app-based tracking platforms, Google Analytics 4 or similar
• Expertise in tag governance and implementation using Google Tag Manager or similar
• Proficiency with cookie consent platforms, OneTrust or similar
• Experience with the Google Cloud data stack (BigQuery, Vertex Search for Commerce) or equivalent data warehousing and BI tools
• Strong understanding of ecommerce KPIs, customer journeys, conversion funnels and attribution
• Good understanding of privacy, consent management and the impact of cookie preferences on analytics, marketing measurement and legal requirements
• Experience working with developers on tagging, event tracking, consent rules and data layer design
• Strong dashboarding and reporting skills using tools such as Looker Studio, Power BI, Tableau or similar
• Ability to translate complex digital data into clear commercial insight and recommendations
• Experience supporting testing, optimisation and digital product development
• Strong stakeholder management and communication skills
• Experience with app analytics platforms such as Firebase or similar
• Experience using behavioural analytics or journey analysis tools such as Hotjar or similar
• Experience in setting up and managing data pipelines, including Fivetran or equivalent tools
• Line management or mentoring experience

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