岗位职责
1. 策略性选址与地产攻坚
- 多维度拓店: 深入调研核心商圈、AAA级购物中心及高人流社区,制定并执行年度开店计划。
- 地产关系维护: 与当地开发商及资深经纪人建立深厚联系,获取一手优质铺位信息。
- 租赁全流程把控: 负责从选址、LOI(意向书)谈判到正式租约(Lease)签署的全过程,优化租金结构及关键条款。
2. 加盟生态与合规风控
- 合伙人管理: 负责加盟商筛选与全生命周期管理,确保合作伙伴与品牌文化高度契合。
- 合规招商: 严格遵循当地加盟法规,负责 FDD(加盟披露文件)的标准化管理及发放。
3. 工程对接与报建支持
- 报建协调: 协调设计与施工团队,负责与房东沟通装修方案,并跟进当地 Building Permit(建筑许可)的申请进度。
4. 市场洞察与经营优化
- 本地化策略: 持续追踪竞品动态,向总部提供有关选址逻辑、租金水平及消费者行为的深度报告。
- 盈利调优: 定期分析门店租售比、人工成本等核心指标;针对经营异常输出改善策略,持续提升门店 ROI。
任职要求
1. 核心资质
- 学历背景: 本科及以上学历。
- 行业经验: 3-5 年当地餐饮 (F&B) 或零售连锁行业 BD/选址经验;拥有成熟的地产商及中介网络者优先。
- 身份与出行: 持有在地合法工作身份;拥有有效驾照及私家车,需接受高频出差及外勤实地看铺。
2. 专业技能
- 谈判专家: 精通商业地产规则,能够深度解读复杂合同条款(如 TMI/CAM 费用、Demolition Clause 等风险条款)。
- 财务敏锐度: 熟练测算门店 P&L(损益表)、BEP(盈亏平衡点)及 ROI(投资回报率),具备较强的经营意识。
- 语言优势: 卓越的中英双语沟通能力,能以专业英文与外籍房东谈判,并能用中文向总部清晰汇报逻辑。
Key Responsibilities
1. Strategic Site Acquisition
- Network Expansion: Conduct in-depth market research on core business districts, AAA-rated shopping centers, and high-traffic communities to execute annual expansion targets.
- Relationship Management: Establish and leverage strong networks with local developers and senior commercial brokers to secure off-market retail opportunities.
- Leasing Lifecycle Management: Oversee the entire process from site identification and LOI negotiation to final Lease execution, optimizing rent structures and contractual terms.
2. Franchise Ecosystem & Compliance
- Partner Management: Manage the end-to-end franchisee selection and lifecycle process, ensuring cultural alignment with the brand.
- Regulatory Compliance: Adhere strictly to local franchising regulations and oversee the standardized management and disclosure of FDDs (Franchise Disclosure Documents).
3. Pre-construction & Licensing Support
- Permitting Coordination: Liaise between design/construction teams and landlords regarding fit-out plans; monitor the progress of local Building Permit applications.
4. Market Intelligence & Performance Optimization
- Localization Strategy: Monitor competitor activities and provide HQ with analytical reports on site logic, rental benchmarks, and consumer trends.
- Profitability Optimization: Analyze key store KPIs (e.g., Rent-to-Sales ratio, labor costs); develop improvement strategies for operational anomalies to maximize ROI.
Job Requirements
1. Core Qualifications
- Education: Bachelor’s degree or higher.
- Experience: 3-5 years of Business Development or Site Acquisition experience within the local F&B or retail sectors. Existing relationships with major landlords and brokers are highly preferred.
- Authorization & Mobility: Must have legal work authorization in the local region; possess a valid driver’s license and personal vehicle; willing to travel frequently for site inspections.
2. Technical Skills
- Negotiation Expertise: Proficient in commercial real estate principles with the ability to interpret complex lease clauses (e.g., TMI/CAM recoveries, Demolition Clauses).
- Financial Acumen: Skilled in financial modeling, including P&L projections, Breakeven Analysis (BEP), and ROI calculations.
- Language Proficiency: Exceptional bilingual communication skills (English/Mandarin). Capable of professional negotiations with English-speaking landlords and delivering strategic reports to HQ in Mandarin.
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