Head of Revenue & Commercial Optimisation
Location: Conwy County Borough, Wales
Salary: Up to £60k DOE
Full time: Permanent
Hybrid: 2-3 days in the office, the rest of the week from home
We are on the lookout for a Head of Revenue & Commercial Optimisation to act as a primary commercial advisor to our client’s CEO. You will lead the charge on pricing strategy and dynamic capacity allocation, turning complex booking data into high-impact results. This is a high‑influence position requiring a unique blend of technical yield management skills and the ability to drive operational change across the business.
Our client is a high-growth leader in the UK leisure and adventure tourism sector, operating a diverse portfolio of unique outdoor attractions and multi-site visitor experiences.
The Role:
- Own and evolve the group’s dynamic pricing strategy across all activities, lodging, and seasonal packages.
- Build and deploy sophisticated models to maximise yield, accounting for seasonality, weather sensitivity, and demand peaks.
- Drive secondary spend strategies across F&B, merchandise, and add-ons to increase total revenue per visitor.
- Act as the primary decision‑maker for the live booking calendar, managing real‑time capacity release and tactical responses to fluctuations.
- Partner with Marketing to launch targeted campaigns and tactical offers that fill identified capacity gaps in real time.
- Coordinate with site teams to ensure staffing and resources are aligned with capacity adjustments and demand forecasts.
- Develop real‑time reporting tools and KPIs (e.g. Utilisation, RevPAS, AOV) to provide the CEO and Board with clear visibility on commercial health.
- Support budgeting with robust, demand‑led modelling and surfacing commercial opportunities through deep‑dive analysis.
Skills we are looking for:
Essential
- Proven background in revenue management or yield optimisation, ideally within leisure, tourism, hospitality, or any bookable‑inventory sector.
- Expert at interpreting demand forecasts and performance models to build robust pricing frameworks.
- Highly proficient in data tools (Excel/Google Sheets) and BI platforms (e.g. Power BI) to drive commercial insights.
- Hands‑on experience configuring booking management systems to support commercial goals.
Desirable
- Experience across multi‑site leisure or high‑volume visitor attractions.
- Familiarity with specialist dynamic pricing platforms or revenue management software.
- Previous experience presenting commercial strategy at Board or Investor level.
To achieve the upper end of the salary bracket, you will be a seasoned commercial leader with a proven track record of driving yield in high‑growth environments, possessing the strategic authority to take full ownership of the revenue function.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
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