Paid Media Performance Manager – DTC Growth (Hybrid, London)
Location: London (Hybrid: 3 days in office, 2 WFH)
I am delighted to be partnering with a fantastic D2C Health and Wellness brand, who are looking for a Performance / Growth Marketing Manager to take ownership of performance across Meta, TikTok, and Google Ads. This role will be working closely with creatives, developers, and brand teams. It is part media buying, part strategy, and part CRO / attribution science, perfect for someone curious, analytical, and creatively-driven.
You’ll report directly to the Founder and be responsible for driving DTC growth, optimising funnels, and scaling campaigns profitably for a fast-growing brand.
What You’ll Do
- Run paid campaigns across Meta, TikTok, and Google, managing budgets, optimising performance, and scaling winners.
- Analyse creative performance and collaborate with designers and copywriters to generate scroll‑stopping content.
- Lead landing page A/B tests and CRO experiments to improve conversion rates.
- Refine attribution models, track CAC/LTV, and provide actionable insights for multi‑channel performance.
- Identify new growth opportunities and expand campaigns efficiently.
- Collaborate closely with internal teams to support agile creative testing and rapid iteration.
Who You Are
- 3+ years of Performance Marketing / Performance Creative experience, ideally in‑house for a subscription DTC brand.
- Proven track record managing sizeable paid social budgets (£100k+ monthly).
- Deep expertise in Meta & TikTok Ads; comfortable with Google Ads (Search, Performance Max, Shopping).
- Skilled at spotting leaky funnels and improving conversion rates.
- Experienced in CRO tools such as VWO, Google Optimize, Shoplift, or similar.
- Passionate about e-commerce and scaling B2C brands.
- Strong understanding of attribution, LTV, and performance metrics.
What You’ll Get
- A pivotal role in a fast‑growing DTC brand.
- Direct collaboration with the Founder.
- Freedom to test, learn, and scale campaigns quickly.
- Competitive salary + 2 performance‑based bonuses.
- Flexible hybrid working.
- Regular team lunches, dinners, and social activities.
- A supportive, creative, and high‑performing team.
Apply today and I will reach out to you ASAP if you match the criteria above!
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Advertising
Industries: Marketing Services, Advertising Services, and Business Consulting and Services
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