Regional Sales Engineer

Regional Sales Engineer – Industrial Automation / Sensors

Location: South Wales & West of England

Job Type: Full-time, Permanent

Sector: Industrial Automation / Sensors / Engineering

The Opportunity

TCS Consulting is working with a well-established global manufacturer within the industrial automation and sensor space, looking to appoint a Regional Sales Engineer to take ownership of the South Wales and West of England territory.

This is a strong opportunity for someone who enjoys a consultative, technical sales approach, working closely with OEMs, system integrators, and end users to deliver value-led solutions rather than just products.

The business is known for its innovation within sensing and automation technology, with a strong reputation across multiple industries.

The Role

As Regional Sales Engineer, you will be responsible for managing and developing a defined territory, building long-term relationships and driving growth across both existing accounts and new business.

This is a field-based role, combining account management, technical support, and new business development.

Key responsibilities include:

• Managing and growing key accounts across the region
• Identifying and developing new business opportunities
• Delivering technical demonstrations and product solutions
• Preparing and following up on quotations and proposals
• Managing the full sales cycle from lead generation to order
• Building strong relationships with OEMs, integrators and end users
• Working closely with internal technical and product teams
• Using CRM systems to track activity, pipeline and opportunities
• Attending exhibitions, networking events and customer visits

You’ll be expected to manage your territory effectively, with a target of regular customer visits and strong pipeline activity.

What They’re Looking For

This role would suit someone with a background in technical sales within engineering or automation, particularly within sensors, controls, or related technologies.

Key requirements:

• Experience in a technical sales or sales engineering role
• Strong understanding of OEMs, system integrators and manufacturing environments
• Ability to sell consultatively and build long-term relationships
• Comfortable demonstrating technical products and solutions
• Strong communication and negotiation skills
• Well organised with good time management
• Full UK driving licence

An electrical or electronic engineering background would be beneficial but not essential.

What’s on Offer

• Competitive base salary + bonus
• Company car / allowance
• 25 days holiday (increasing with service)
• Pension (employer contribution)
• Private healthcare
• Life assurance
• Strong internal support and development structure

Why This Role?

This is a good fit for someone who wants to:

• Move into a more solution-led technical sales role
• Work for a market-leading automation business
• Take ownership of a well-defined territory
• Build long-term relationships rather than transactional sales