Head Of Digital Acquisition

Head of Paid Acquisition

£60000 to £70000 | Liverpool | Hybrid Working

Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition.

This Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast-growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth, and shaping the future of performance marketing.

As Head of Acquisition you will lead strategy and execution across key paid channels. The Head of Acquisition will own performance across Meta, Google and TikTok, using data, insight and AI-driven tools to deliver measurable commercial impact. This role is focused on growth, profitability and continuous optimisation.

It offers real autonomy, budget and influence. You will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. You will also lead and develop a high performing team, setting the standard for performance and innovation.

Benefits

• Competitive salary of £60000 to £70000
• Hybrid working model offering flexibility
• Clear progression within a high growth business
• Opportunity to own and scale a core revenue channel
• Collaborative and commercially focused environment
• High level of autonomy and decision making
• Sports Clubs, Running Clubs

Key Responsibilities

• Own paid acquisition strategy and execution across Meta, Google and TikTok
• Drive performance against CAC, ROAS and revenue targets
• Embed AI tools across creative, targeting, optimisation and reporting
• Manage and optimise media budgets based on performance and demand
• Lead creative testing frameworks in partnership with content teams
• Drive customer lifetime value through retargeting and lifecycle aligned strategies
• Own reporting across contribution margin and channel performance
• Work cross functionally with brand, CRM and product teams
• Lead, develop and challenge the acquisition team
• Continuously test, learn and optimise campaigns at pace

Experience Needed

• Proven experience as a Head of Paid Acquisition or senior performance marketing role
• Strong background in scaling paid media across Meta and Google
• Experience managing significant budgets and delivering commercial results
• Hands on experience using AI tools within marketing
• Strong understanding of performance metrics including CAC, ROAS and LTV
• Experience building and managing creative testing frameworks
• Ability to work in fast paced, high growth environments
• Strong leadership and stakeholder management skills
• Commercial mindset with focus on revenue and profitability

This Head of Paid Acquisition role offers the opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are a Head of Paid Acquisition looking to drive real commercial impact and scale performance, this is an excellent next step.

Apply now to be considered.

BH36003

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