Job Title
Product Marketing Operational Excellence Senior Specialist
Overview
Do you enjoy bringing structure, discipline, and consistency to how products and services are commercialized?
Do you want to help shape world‑class product marketing excellence across Baker Hughes?
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Role Summary
As a Product Marketing Operational Excellence Senior Specialist, you will play a key role within the Commercial & Technology Marketing Center of Experience (CTM CoE). You will steward product and service commercialization across Baker Hughes, ensuring launches are prioritized, tiered, and executed with discipline and consistency. You will define and uphold product marketing best practices, maintain an enterprise‑wide view of new developments, and partner closely with Technology Marketing, segment Marketing & Communications teams, and external agencies to support high‑impact launches. Your work ensures that product marketing is scalable, standardized, and aligned to CTM frameworks, driving stronger value articulation and sustained commercial impact.
Responsibilities
Product & Service Commercialization Oversight
- Maintain a centralized, enterprise‑level roster of new product and service developments across Baker Hughes.
- Assess initiatives based on strategic importance, market impact, customer value, and commercial potential.
- Apply CTM tiering frameworks to determine the appropriate marketing investment, launch intensity, and activation model.
- Provide clear recommendations to Technology & Engineering, Technology Marketing, and Brand, Marketing & External Communications leadership to support prioritization and resource allocation.
Product Marketing Operational Excellence
- Serve as the enterprise subject‑matter expert for product marketing, defining and evolving best practices, frameworks, and toolkits.
- Develop standardized approaches for product positioning, messaging hierarchies, value propositions, use‑case articulation, and launch readiness.
- Ensure product marketing practices are consistently applied across business segments while allowing for fit‑for‑purpose adaptation.
- Capture lessons learned from launches and lifecycle performance to continuously improve marketing effectiveness.
Tier 1 Launch Leadership (Advisory & Execution)
- Act as a lead product marketing advisor and execution partner for Tier 1 technology and service launches.
- Support development of launch strategies, narratives, messaging frameworks, and activation plans in partnership with the Senior Manager, Technology Marketing.
- Provide hands‑on support for high‑visibility launches, ensuring rigor, quality, and alignment with CTM standards, including direct ownership of product marketing asset execution.
- Guide teams through launch readiness, post‑launch adoption, and ongoing lifecycle optimization.
Asset Development & Execution Enablement
- Enable and support business segment Marketing & Communications teams in developing best‑in‑class product marketing assets, such as case studies, value stories, sales enablement, digital content, campaigns, and thought leadership.
- Execute asset development directly or in partnership with segment marketing advisors.
- Manage and leverage external agency partners to scale execution, ensure quality, and accelerate delivery for priority initiatives.
- Act as a quality gate to ensure assets meet enterprise standards and reinforce consistent value articulation.
Cross‑Functional Collaboration & Enablement
- Partner closely with product management, technology, engineering, sales, and regional marketing teams to ensure strong market alignment.
- Serve as a trusted point of contact for segments seeking guidance on product marketing approach, launch planning, or asset development.
- Contribute to CTM capability‑building initiatives through training, documentation, and knowledge sharing.
Performance, Measurement & Continuous Improvement
- Support definition and tracking of product marketing KPIs, including launch effectiveness, adoption, pipeline influence, and asset utilization.
- Analyze launch and lifecycle performance data to identify improvement opportunities.
- Feed insights and recommendations back into CTM governance and best‑practice evolution.
Qualifications
- 6–8+ years of experience in product marketing, technology marketing, or B2B marketing roles.
- Proven experience supporting complex product or service launches in industrial, energy, or technology‑driven environments.
- Ability to translate technical content into compelling, customer‑centric value narratives.
- Experience working in global, matrixed organizations.
- Capability to measure and assess outcomes through structured data and analytics.
Key Skills & Competencies
- Product marketing strategy and execution
- Commercialization and launch excellence
- Portfolio prioritization and operational rigor
- Strong written and verbal communication
- Ability to influence stakeholders across a matrixed organization
- Balancing governance and hands‑on delivery
- Continuing improvement mindset
- Strong commitment to leveraging AI tools in day‑to‑day tasks
Benefits
- Contemporary work‑life balance policies and wellbeing programs
- Comprehensive private medical care
- Life insurance and disability coverage
- Tailored financial programs
- Education assistance
- Generous parental leave
- Mental health resources
- Dependent care support
- Additional voluntary benefits
This position is eligible for our comprehensive and competitive benefits package, which can be found here. The role is further eligible for additional forms of compensation such as bonuses subject to the terms of applicable benefit plans or policies.
Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k), are available to eligible employees. Coverage options and contribution amounts are based on benefit elections, base salary level, and specific plan requirements.
Baker Hughes is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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