We are seeking a Sales Analyst to support data‑driven decision-making across our sales function. The role combines detailed analysis with the ability to communicate findings clearly and persuasively. Working closely with Sales, Design, Commercial, Finance, and Operations, the Sales Analyst will present insight that helps guide sales strategy and improve pipeline quality.
A key element of the role is the ability to create a coherent story from data and influence sales teams to act on the insights provided.
Key Responsibilities
Sales & Pipeline Analysis
- Analyse performance across regional sales managers, national accounts, major projects, and design
- Maintain Salesforce reporting across pipeline health, conversions, quoting activity, and win/loss trends
- Use Glenigan to identify opportunities and track competitor activity
- Produce weekly, monthly, and quarterly reporting for stakeholders
Insight, Storytelling & Influence
- Translate complex data into clear, actionable narratives
- Present findings in a structured, persuasive way that gains buy‑in from sales teams
- Support the Sales Director in embedding data-led decision-making
- Build strong relationships with sales managers to help them understand and trust analytical insight
Market & Customer Insight
- Analyse customer buying patterns, repeat business, and profitability
- Highlight at-risk accounts and emerging opportunities
- Produce market and competitor intelligence to support sales planning
Reporting & Forecasting
- Develop accurate sales forecasts using CRM data and market indicators
- Support annual budgets and quarterly reforecasting
- Maintain KPI dashboards across revenue, margin, design throughput, and opportunity stages
Data Quality & Collaboration
- Improve Salesforce data accuracy and consistency
- Standardise reporting processes within the sales team
- Work with Design (UK & Bangkok), Commercial, Operations, and Finance on cross-functional data needs
About You
- Experience as a Sales Analyst, Commercial Analyst, or similar
- Strong Excel skills including modelling and advanced formulas
- Experience with Salesforce CRM
- Familiarity with Glenigan, Barbour ABI, or similar platforms
- Excellent communication skills with the ability to present data clearly
- Confidence to challenge assumptions and influence senior stakeholders
- Strong attention to detail and ability to work independently
Desirable: A degree in Data Analytics, Economics, Business, Marketing, or related discipline.