We’re working with a specialist gaming and entertainment business on a high-profile global launch of a brand new title.
They’re looking for a heavyweight Strategy Director to lead the development of a full go-to-market strategy, spanning early access phases through to global launch.
This is a unique opportunity to shape a large-scale, multi-market campaign, integrating creator, community and esports-led activations within a 360 marketing approach.
Key Responsibilities
- Develop a comprehensive global go-to-market strategy across multiple launch phases
- Define channel strategy and messaging across paid, owned and earned channels
- Build a 360 campaign approach, integrating creators, community and experiential activations
- Shape market-specific strategies across key regions including Europe, North America and Asia
- Align strategic outputs with key KPIs including acquisition, engagement and retention
Skills & Experience
- Extensive experience in strategy within gaming, esports or entertainment
- Proven track record delivering global campaign and launch strategies
- Strong understanding of gaming audiences and community dynamics
- Experience working across integrated, multi-channel campaigns
- Confident presenting and articulating strategic direction to senior stakeholders
- Ability to operate at pace in a high-pressure pitch environment
Project Scope & Duration
ASAP start for initial 3-4 week contract with likelihood to extend to execute strategy.
Location & Workplace Policy
Fully remote.
IR35 Status
TBC
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
#J-18808-Ljbffr”, “datePosted”: “2026-04-27”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Major Players | B Corp™”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__415011564__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }We’re working with a specialist gaming and entertainment business on a high-profile global launch of a brand new title.
They’re looking for a heavyweight Strategy Director to lead the development of a full go-to-market strategy, spanning early access phases through to global launch.
This is a unique opportunity to shape a large-scale, multi-market campaign, integrating creator, community and esports-led activations within a 360 marketing approach.
Key Responsibilities
- Develop a comprehensive global go-to-market strategy across multiple launch phases
- Define channel strategy and messaging across paid, owned and earned channels
- Build a 360 campaign approach, integrating creators, community and experiential activations
- Shape market-specific strategies across key regions including Europe, North America and Asia
- Align strategic outputs with key KPIs including acquisition, engagement and retention
Skills & Experience
- Extensive experience in strategy within gaming, esports or entertainment
- Proven track record delivering global campaign and launch strategies
- Strong understanding of gaming audiences and community dynamics
- Experience working across integrated, multi-channel campaigns
- Confident presenting and articulating strategic direction to senior stakeholders
- Ability to operate at pace in a high-pressure pitch environment
Project Scope & Duration
ASAP start for initial 3-4 week contract with likelihood to extend to execute strategy.
Location & Workplace Policy
Fully remote.
IR35 Status
TBC
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
#J-18808-Ljbffr…