Go-to-Market Lead Marketing · Ostend ·

Go-to-Market Lead

Be the driving force behind ORAC’s next growth chapter.

About Orac

At Orac, we don't see walls as surfaces. We see them as blank canvases. What we create is not decoration, but the elements that define how a space feels. For over 50 years, we've been refining that craft. Combining tradition with innovation and design thinking with industrial precision.

We work with people who care about detail. Because detail is never just a detail: it's what makes something feel right.

Curious how we think and work?

Discover what it means to be an Oracian.

Learn more about Orac.

Your role

Be the driving force behind ORAC’s next growth chapter.

Now, we're writing our next chapter. Backed by cutting‑edge digital capabilities, fast logistics, and a customer‑first mindset, we're accelerating growth in one of our most exciting segments: Professionals. Architects, installers, and designers who share our passion for beautiful spaces.

We need a strategic do‑er to lead this charge. Someone entrepreneurial, commercially sharp, endlessly curious about growth. That could be you.

Your mission

You’ll own the Route‑to‑Market strategy for the Professional segment and lead a dedicated cross‑functional team. You’ll think like a founder, act with commercial ownership, and execute with measurable results.

This is not a coordination job. This is commercial ownership.

Your key responsibilities

Drive growth

• Build and own the growth and Go‑to‑Market strategy for our Professional segment
• Turn customer data and market insights into actionable initiatives
• Prioritize opportunities and scale what works to drive business impact

Lead the team

• Lead a cross‑functional team in sprint mode
• Create focus, momentum, and accountability
• Embed effective rituals that deliver high‑speed execution

Execute with impact

• Test and validate ideas directly with customers in the field
• Launch initiatives that move the needle: lead generation, nurturing, conversion, onboarding, digital services
• Report on business results with clarity and ambition

What success looks like

• Within 30 days, you understand the segment. Create a clear roadmap. Build team rituals.
• Within 60 days, you launch your first commercial initiatives. Get into the market and gather real feedback.
• Within 90 days, you demonstrate measurable impact. More reach, stronger engagement and a growing pipeline.

This is you

• Commercially sharp: 5+ years in B2B or B2B2C sales, business development or GTM leadership. Experience in interior design, architecture, or construction is a plus.
• An entrepreneurial builder: Hands‑on, adaptable, comfortable with ambiguity. Scale‑up or start‑up experience is a plus.
• A strategic do‑er: You zoom out for the big picture, zoom in to execute fast.
• A natural leader: You inspire cross‑functional teams and make things happen.
• Business‑minded: P&L savvy, strong prioritization skills, digital fluency (CRM, data, automation).

Not sure you tick every box? If this role feels right to you and you recognise yourself in the way we work, we'd still like to hear from you.

Why Orac?

This is a greenfield opportunity with real influence and European impact.

The role:

True ownership. Freedom and responsibility. Strategic seat with European impact.

The company:

50+ years of design leadership. Fast logistics. Strong digital backbone. Loyal customer base. Sustainability at our core.

The culture:

Passion, inspiration, loyalty. We move fast, think creatively, and value ownership.

• A competitive salary, end‑of‑year premium and holiday pay along meal vouchers, net allowance, bicycle lease plan, group insurance as well as DKV hospital insurance for you and your family.
• Colleague discount. We know you’ll love interior design, that’s why you can start using our colleague discount from day one.
• Flexibility that fits your life: flexible working hours
• Growth and learning development opportunities that help you to broaden your knowledge

At Orac, passion, inspiration and loyalty are more than words. They shape the way we work together. We offer a dynamic, stable environment where your commercial impact is seen and rewarded. We look forward to welcoming you in the team!

If that sounds like you, you'll feel at home here.

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