Senior Analyst - Strategy & Innovation

Permanent | Full-Time (37.5 hours per week)

Location: St Andrew’s Stadium & Knighthead Performance Centre

Birmingham City Football Club is on the rise.

With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it’s part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.

With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch. The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.

We are looking for a Senior Analyst – Strategy & Innovation to play a key role in shaping the club’s future. This is a fantastic opportunity for a strategic, data-driven analyst to support digital transformation, enhance fan experience, and deliver insight-led innovation across the club.

The Role

Reporting into the Strategy & Innovation function, you will help drive high-impact projects that improve how Birmingham City operates, engages supporters, and delivers long-term value.

You will bring strong analytical capability, commercial awareness, and the ability to translate data into meaningful strategic recommendations.

Key Responsibilities

• Digital Transformation Support
• Monitor digital trends and emerging technologies to identify opportunities to modernise club operations and improve performance.
• Fan & Customer Experience Analysis
• Analyse supporter behaviour, feedback and engagement data to support strategies that enhance the end-to-end fan experience.
• Insight & Performance Reporting
• Collect, interpret and present data linked to digital initiatives, customer journeys and transformation activity to inform senior decision-making.
• Strategic Project Support
• Work closely with cross-functional teams to track delivery, manage timelines and ensure key transformation projects remain on course.
• Customer Journey Mapping
• Map supporter journeys across ticketing, retail, digital platforms and matchday experience, identifying pain points and opportunities to improve engagement and satisfaction.

About You

We are looking for a highly capable analyst with experience in strategy, transformation or consulting, who is excited by innovation in sport and entertainment.

• Minimum 3+ years’ experience in a strategy, transformation or innovation role
• Degree in Business, Economics, Sports Management or a related discipline (MBA desirable)
• Strong analytical and financial capability, including complex business case development
• Proficiency in tools such as Excel, Power BI and Tableau
• Experience in customer experience insight and journey mapping
• Excellent report writing and presentation skills
• Confident communicator, able to influence senior stakeholders
• Comfortable working at pace in a dynamic, high-profile environment
• 4+ years’ experience within MBB, Big 4, consulting or equivalent sports industry environment
• Understanding of football commercial models including media rights, sponsorship and marketing partnerships

Terms of Appointment

• 37.5 hours per week
• Hybrid working policy, up to 2 days remote working per week
• 23 days annual leave, increases with length of service

Additional Information

• Flexibility with working hours is required to meet the demands of the role
• Applicants must be eligible to live and work in the UK
• A DBS check will be required
• Full UK driving licence and access to own transport required due to multi-site working

What can we offer you?

• 23 days annual leave plus bank holidays
• Complimentary matchday tickets for Men’s and Women’s home fixtures
• Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
• Enhanced Company Pension Scheme
• Life Assurance cover (2x annual salary)
• Club discounts and offers
• The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress

Safeguarding

Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment.

All successful applicants will be subject to appropriate pre-employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.

EDI

Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer.

We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities.

We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.

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