Senior Customer Data Analyst

You’ll be a key member of our Customer Analytics team, using rich data from both digital and physical touchpoints to shape how we engage, retain and reward our customers.

This is a highly visible role where you’ll act as a confident voice in the business - translating complex data into clear, commercial insight that drives real impact. You’ll work closely with CRM, Marketing and Customer teams, helping to deliver more personalised and profitable customer experiences.

You’ll also take on a leadership element, guiding analytical direction, influencing stakeholders at all levels, and supporting the development of more junior analysts.

What you’ll be doing

• Turning business challenges into analytical solutions, delivering insight that shapes strategy
• Building and automating dashboards and pipelines (Power BI), working closely with Data Engineering
• Using advanced analytics (e.g. causal inference, test & learn) to measure marketing and customer impact
• Driving customer segmentation in collaboration with Data Science and Customer Insight teams
• Leading analytical projects end-to-end, from scoping through to delivery and storytelling
• Building strong stakeholder relationships — confidently challenging and influencing to ensure focus on high-impact work
• Mentoring and supporting junior analysts, sharing best practice and developing capability across the team
• Producing clear, well-structured documentation to support reuse and scalability

You’re not just technically strong — you’re confident, credible and comfortable working with stakeholders at all levels. You know how to bring data to life, influence decisions, and challenge constructively when needed.

You enjoy working in a fast-paced, commercial environment and are passionate about using data to improve customer experience and drive business performance.

You’ll bring

• Strong stakeholder skills — confident presenting, influencing and building relationships across the business
• Expert SQL skills, with the ability to write and optimise complex queries
• Experience in customer analytics within B2C retail or e-commerce
• Advanced analytical capability, including causal analysis and test & learn approaches
• Experience with Python (or similar) for more advanced analysis and automation
• Strong data visualisation skills — able to tell clear, compelling stories (Power BI preferred)
• Familiarity with web analytics tools (e.g. Google Analytics, Amplitude)
• Commercial awareness — able to link data directly to revenue and business outcomes
• A collaborative mindset, with a passion for mentoring and developing others
• A genuine interest in customer behaviour and using insight to drive better decisions

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.

We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business

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