Company: Carandclassic
Location: London
Posted: April 27th, 2026
You’re a marketing & brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long-term loyalty from passionate audiences.
You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You’re confident making creative decisions, setting standards, and protecting brand integrity even when trade-offs exist.
You are a strategic and hands‑on marketing leader who builds marketing systems that drive real outcomes. You have experience bringing together brand, campaigns, content, PR, and channels into one cohesive system. You care about clarity, consistency, and quality, and you are comfortable operating as both a leader and an individual contributor when needed.
Working directly with our CEO, the Head of Marketing & Brand owns Car & Classic’s brand narrative, positioning, and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long-term trust and desirability with enthusiasts.
This is a player‑coach role. You will define strategy and direction, but also contribute directly to the execution of shaping campaigns, writing and refining messaging, and improving output across channels.
The role is responsible for aligning all external activity (campaigns, content, PR, creators and product launches) into one clear, consistent, and compelling narrative that drives growth.
www.carandclassic.com
Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC‑backed ownership since 2018 and on an exciting double‑digit growth journey to bring classic vehicle transactions online.
Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day‑to‑day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.
We’re looking for a Head of Marketing & Brand who has good, relevant experience and wants to make their mark in a rapid‑growth business where they can make a real difference whilst enjoying the environment and culture.