Job Description
Role Overview
Working with the Digital Trading Lead to ensure commercial targets are met, for sales, GPV and EBIT. Executing a trading and on site merchandising plan in line with the fascia strategy which drives conversion and ATV.
Responsibilities
- Review the website content & customer journey to ensure relevancy across all devices
- Constantly review the navigation and structure of all channels looking for ways to improve conversion rates.
- Review the seasons trading, looking for opportunities to drive sales, through new brands and ranges.
- Regular website walk-throughs across all devices.
- Continually review merchandising of onsite searches, navigation and listing pages, implementing actions to maximise trade
- Monitor Sales to identify fast sellers and act as required to maximise sales
- Drive best practices in on site visual merchandising to create logical and inspiring shopping experience.
- Ensure site is updated for retail stores
- Be aware of what competitors are doing, looking for new trends and developments.
- Testing & tracking promotional mechanics.
- Review previous week’s performance and propose and agree actions for the week.
- Review daily sales identifying areas of weakness, proposing, and taking action to increase sales and ensuring optimal stock availability at all times.
- Tracking, reporting and recommending solutions for slow sellers.
- Suggesting markdown and promotional events in line with brand strategy and tracking performance and reporting on successes and missed opportunities.
- Working with commercial team to drive order fulfilment from Digital warehouses.
- Working with digital performance teams to ensure campaigns are consistent and successful.
- Work with Marketing to support 3rd party brand campaign execution.
- Manage the key website metrics across each financial period to ensure all targets are met.
- Support and share learnings with wider team.
- Work closely with all teams across Digital Marketing, CRM, Content, Social and Copywriting.
- Create strong relationships with Marketing function.
Role Objectives and KPI’s
- Drive trading to agreed plans.
- Implement and apply good practice.
- Build skills & development from working with wider trading team.
- Build strong relationships with B&M team.
- Identify threats and look to resolve.
Core Competencies
- 3.1 Relating and Networking
- 3.2 Persuading and influencing
- 4.1 Writing and Reporting
- 5.1 Learning and Researching
- 6.1 Planning and Organising
Skills and Experience
- Experience working with within a Trading function.
- Confident working with datasets and various reporting tools (eg Excel, Power Bi, Google
- A working understanding of other areas of an ecommerce business including Merchandising, Content, and performance marketing.
- Self-motivated, able to deliver work to a high standard within a deadline.
- Good organisation and time-management skills.
- Exceptional interpersonal skills and good team player.
- Profit & loss Understanding.
- Launch Management.
- Experience on core reporting tools (Power BI, GA, Grafana).
- Wider market knowledge (key Periods, Competitors).
- Good excel & PowerPoint skills.
Training Requirements for the Role
- Wider channel knowledge
- Comm skills 1 and 2
- Assist with PDP Reviews
- Formatting Skills
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