About the Company
Our client in the Broadcast media space, is seeking a highly analytical and commercially minded Research & Insight Analyst with a strong brand and marketing focus. This role is central to understanding audience behaviours, evaluating brand performance, and driving data-led decisions across the organisation.
About the Role
2 days a week interim.
You’ll act as the bridge between Marketing, Brand, and the research agency ensuring insight feeds directly into strategy, performance reporting, and campaign effectiveness.
Responsibilities
Broader Research & Insight Projects
- Support wider research initiatives to deepen understanding of audiences and the evolving TV viewing landscape.
- Contribute to projects exploring viewer preferences, platform behaviours, content engagement, and competitive trends.
- Produce high-quality analysis that helps shape long-term planning, audience strategy, and marketing activity.
Brand Tracking & Agency Management
- Own the ongoing management of the brand tracking programme and agency relationship.
- Maintain and refine the tracking questionnaire to ensure relevance with industry shifts and organisational priorities.
- Collaborate with Marketing to plan and manage campaign stimulus for performance measurement.
- Work with the agency to develop meaningful insights and ensure they are effectively distributed across the organisation.
- Ensure tracking outputs are delivered in line with business deadlines, including Board performance papers.
- Conduct in-house analysis using tracking software to support adhoc insight queries and business decisions.
- Monitor data quality and recommend best practice methodologies.
- Identify key campaign moments requiring sample upweighting; gather reports and highlight insights to inform marketing strategy.
- Coordinate monthly and quarterly brand and marketing debriefs, ensuring follow-ups and agreed actions are executed.
Marketing & Board Support
- Prepare insight for Board papers covering:
- Audience behaviours
- Marketing effectiveness
- KPI performance
- Forecasting and target setting
- Provide clear, concise insights that guide senior decision-making and performance reviews.
Qualifications
- Experience in research, insights, or data analysis quant and qual within media, broadcast, marketing / brand, or a related consumer-led industry.
- Strong understanding of brand tracking, marketing effectiveness, and audience insight methodologies.
- Confidence working with survey data, tracking tools, and agency partners.
- Skilled at translating data into compelling stories and actionable recommendations.
- Excellent stakeholder management — able to collaborate with Marketing, Brand, Strategy, and senior leaders.
- Highly organised with the ability to manage multiple deadlines and maintain strong attention to detail.
Location London On‑site Contract: Interim, 2 days per week Start: ASAP Duration: 6 months
Equal Opportunity Statement
We are committed to diversity and inclusivity.
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