Product Marketing Lead

Company: FundApps
Apply for the Product Marketing Lead
Location: London
Job Description:

This job is with FundApps, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

The RoleFollowing the merger of FundApps and SteelEye, we are building a global RegTech platform that spans the full compliance lifecycle – combining regulatory reporting, monitoring, surveillance and analytics into a single, unified solution.This creates a unique opportunity for a Senior Product Marketing Manager to operate across a broadened product suite, supporting solutions that serve both buy-side and sell-side financial institutions, including asset managers, hedge funds and banks.You will play a key role in shaping how we bring this combined platform vision to market,  defining clear positioning across an increasingly integrated product set and ensuring our messaging resonates with distinct buyer groups across the regulatory ecosystem.This role sits at the intersection of Product, Sales and Marketing, working closely with commercial teams to ensure product strategy translates into real customer impact and revenue outcomes.

What You’ll Be Working On

Product Marketing and Positioning 

  • Own positioning, messaging, and value propositions across the combined FundApps and SteelEye platform and product suite
  • Develop clear, differentiated narratives for both buy-side and sell-side audiences
  • Translate complex capabilities into simple, compelling customer value
  • Ensure consistency across marketing, sales, and customer communications

Go to Market and Launches 

  • Lead go-to-market strategy for new products, features and integrated capabilities
  • Define how products and the broader platform are packaged and brought to market
  • Deliver end-to-end launches across messaging, enablement and client communications
  • Align closely with Product on roadmap priorities and market opportunities

Commercial Alignment 

  • Partner with Sales, Pre-Sales, and Client Success to understand buyers and support enterprise deals
  • Equip commercial teams with clear narratives, value frameworks and objection handling
  • Feed insights from deals and clients back into product and GTM strategy

Market and Client Insight 

  • Own market, client and competitive intelligence across buy-side and sell-side segments
  • Lead win/loss analysis and translate insights into positioning and product direction
  • Act as the voice of the client internally

Supporting Growth 

  • Partner with demand gen and ABM teams to ensure alignment with product positioning
  • Contribute to high-impact content, campaigns and events

What You’ll Bring To The Team

  • 10+ years in Product Marketing or related GTM roles within B2B SaaS
  • Experience working across multi-product platforms or product portfolios, ideally in a complex or regulated domain
  • Proven ability to partner effectively with both Product and Commercial teams (Sales, Pre-Sales, Customer Success)
  • Strong understanding of enterprise sales cycles and multiple buyer personas
  • Ability to translate complex, technical products into clear and differentiated messaging
  • Experience in financial services, capital markets or regulatory/compliance domains is desirable but not mandatory

A Few Things To Know Before You Apply

SalaryThe salary range for the role is £90,000 – £105,000 and your final offer will be based on your skills and expertise.If you get warm fuzzy feelings about what we’re trying to achieve at FundApps, then we want to hear from you!Even if you don’t meet every single requirement, we encourage you to apply—we care about potential just as much as experience. Work Eligibility We require candidates to have permission to work in the UK without visa sponsorship.We work hybrid and ask that new FundAppers spend 3 days per week at our shiny London office during their first 6 months, to make the most of getting to know the business and other FundAppers.After that, our policy is at least 2 days per week in the office to collaborate, connect and enjoy our shared space and team activities. Life at FundApps Work/life balance with flexible hybrid working Wellbeing benefits such as private health insurance, life insurance, a flexible stipend and mental health coaching Matched pension contribution up to 10% Peer micro-bonuses through Bonusly £1,000 learning budget each year and unlimited professional development leave Peer-led ‘Brown-bag lunch’ learning sessions and an annual Learning Festival…

Posted: April 28th, 2026