Embassy of Beauty is a premier ecommerce, retail and treatment space located on Kensington Church Street, London. Known for launching beauty brands into the UK, Embassy of Beauty retails luxury, miche brands. Clients enjoy personalised skincare analyses from expert skin specialists, ensuring tailored skincare prescriptions to meet every individual’s needs. Embassy of Beauty is dedicated to delivering luxurious experiences and top-tier skincare solutions to its clientele.
The Role
We are looking for a commercially driven and strategic Head of Marketing & E-commerce to lead our marketing initiatives and drive online revenue growth. This role will oversee brand strategy, digital marketing, performance marketing, customer experience, and e-commerce operations to scale the business and strengthen Embassy of Beauty’s market position.
You will play a key leadership role, working cross-functionally to deliver innovative campaigns, optimize the customer journey, and accelerate digital performance.
Key Responsibilities
Marketing Strategy & Brand Leadership
- Develop and execute the overall marketing and brand strategy aligned with business objectives
- Lead brand positioning, messaging, and storytelling across all channels
- Plan and execute integrated marketing campaigns (digital, social, PR, influencer, and partnerships)
- Manage brand equity and ensure consistency across all customer touchpoints
E-commerce & Digital Growth
- Own e-commerce strategy, performance, and revenue growth targets
- Optimize website performance, UX/UI, and conversion rates
- Oversee customer journey, retention strategies, and CRM initiatives
- Manage online merchandising, product launches, and promotional planning
Performance & Analytics
- Drive data-led decision-making across marketing and e-commerce activities
- Monitor KPIs including ROAS, CAC, LTV, conversion rates, and revenue performance
- Identify growth opportunities through testing, optimization, and innovation
- Build, mentor, and lead a high-performing marketing and e-commerce team
- Manage agency and external partner relationships
- Collaborate with product, sales, operations, and leadership teams
Requirements
- 7+ years of experience in marketing and e-commerce leadership roles, preferably within beauty, luxury, or consumer brands
- Proven track record of scaling e-commerce revenue and brand growth
- Strong expertise in digital marketing channels including paid media, SEO, CRM, and social commerce
- Experience with e-commerce platforms (e.g., Shopify, Klaviyo etc) and analytics tools
- Strong commercial mindset with excellent analytical and strategic thinking skills
- Exceptional leadership and stakeholder management
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