About the Role
The Senior Inbound Seller Acquisition Manager is accountable for building and scaling a global inbound seller acquisition engine, covering the full journey from awareness → lead → sign‑up → first activation across 21 international markets. You will own both B2B demand generation and inbound seller sign‑up, ensuring we attract the right sellers through localised, high‑converting experiences, while accelerating speed to first sale. This includes leading AI‑powered digital marketing, trade PR, CRM, content, and funnel optimisation to deliver efficient, scalable growth.
This is a tech‑savvy, data‑driven role, operating across 19+ languages and leveraging AI‑powered automation across LinkedIn, email, social, and PR to scale seller acquisition. You will design and run a repeatable system that delivers predictable lead and sign‑up growth, balancing CPL and CPA while driving seller quality (lead scoring).
This is a critical role that owns the front door of the OnBuy Flywheel, driving continuous storytelling of our growth story and converting that into high‑quality inbound seller demand. You will work closely across OnBuy to accelerate speed to first sale, ensuring outbound acquisition translates into real GMV and contribution.
Sellers are the fuel of our Flywheel. You will be the driving force that brings high‑quality sellers onto the platform and enables them to start trading at pace. Through best‑in‑class demand generation, seamless sign‑up experiences, and insight‑led optimisation, you will shape how sellers discover, join, and succeed on OnBuy.
Key Responsibilities
Inbound Seller Demand Strategy
- Own the Inbound Seller Demand strategy, delivering a scalable pipeline of high‑quality inbound sellers
- Define clear ICP, targeting and channel strategy to shift from volume‑led to quality‑led acquisition
- Align demand generation to GMV, contribution and seller quality outcomes
- Establish a clear roadmap to scale seller acquisition efficiently across markets
Global Inbound Funnel Ownership
- Own the end‑to‑end seller acquisition funnel across 21 countries: Traffic → Lead → Sign‑Up → First Sale
- Design and operate a repeatable global acquisition system with local market nuance
- Deliver predictable growth in leads, sign‑ups, and activation across all markets
- Establish a clear operating cadence: experimentation, reporting, forecasting, and optimisation by country
Sell with OnBuy Experience
- Own each country’s "Sell with OnBuy" experience: localisation (language, tone), value proposition, proof points, FAQs, pricing clarity, and UX
- Ensure every market delivers a trusted, clear, and high‑converting, automated seller journey
- Maintain compliance with local norms, claims, and messaging requirements
- Partner with Brand to ensure consistency in tone, positioning, and storytelling
B2B Digital Marketing & Demand Generation
- Own and scale the B2B digital marketing engine to drive high‑intent inbound seller demand
- Deploy AI‑powered automation across LinkedIn, email marketing, social media, and content
- Build and optimise conversion‑focused landing pages and content journeys
- Implement structured test‑and‑learn frameworks (CRO, A/B testing, attribution)
CRM, Email & Marketing Automation
- Build a high‑performing global CRM engine with localised journeys and messaging
- Design multi‑touch nurture journeys for cold, warm, and hot leads
- Implement lead scoring, routing, and SLA alignment with Seller Onboarding / BD teams
- Manage deliverability, list health, cadence, and continuous optimisation of messaging and CTAs
Country‑Level Trade PR & Communications
- Establish trade PR programs across 21 markets to drive awareness, trust, and inbound demand
- Build and maintain journalist networks across commerce, retail, SME, and tech press
- Deliver a repeatable trade PR cadence: growth stories, seller success, product launches, partnerships
- Track trade PR performance and its impact on funnel metrics and seller intent
Inbound Funnel Performance & Conversion
- Own performance across the Inbound funnel: Traffic → Lead → Sign‑Up → First Sale
- Identify drop‑offs and prioritise improvements with clear ROI cases
- Drive improvements in conversion rates, cost efficiency, and speed to first sale
- Run structured CRO programmes including A/B and multivariate testing
Data, Insight & Performance Management
- Define and own country‑level metrics to improve performance tracking and progression
- Build dashboards, reporting, and forecasting models to track performance
- Use AI‑driven analytics and cohort analysis to refine acquisition strategy
- Make data‑led decisions on budget allocation by channel and country
Experience & Skills
- Proven experience in B2B demand generation, growth, or lead generation across multiple markets
- Strong ownership of inbound funnels, CRM, and conversion optimisation
- Experience scaling digital marketing using AI‑powered tools and automation
- Strong PR and content capability, including localisation across marketsDeep understanding of CPL, CPA, attribution, and ROI optimisation
- Data‑led decision making with ability to build dashboards and forecasts
- Experience in marketplace, eCommerce, or SaaS environments preferred
- Data‑led, commercially grounded decision making
- Bias to action and continuous optimisation
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