{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Creative Strategy Director – McDonalds Happy Meal”, “description”: “
The Creative Strategy Director will sit within our Global Consumer Strategy team.
What You Will Bring To The Organization
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You Will
- Develop big, culturally resonant ideas that can flex across markets and formats
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
- Work across cross‑functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
- Navigate complex stakeholder environments with confidence and adaptability
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
Skills and Experience We Would Like You to Have
- Proven experience developing multichannel campaign concepts from strategy through to execution
- Strong understanding of how ideas translate into campaign visual identity, product / merchandise, digital and gaming experiences, and retail environments
- Experience leading or shaping cross‑functional, integrated teams
- A track record working on culturally‑led brands or campaigns, with a strong grasp of culture strategy
- Ability to operate in the space between strategy and creative—whether as a strategist deeply embedded with creatives, or as a strategically‑minded creative / hybrid profile
- Background in a top‑tier creative or integrated agency environment
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders
- Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas
Additional Considerations
- This is a global role, requiring flexibility to collaborate across time zones (including US-based teams)
- Minimum 2 days per week in our London office
Company: tms
Location: London
Job Description:
The Creative Strategy Director will sit within our Global Consumer Strategy team.
What You Will Bring To The Organization
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You Will
- Develop big, culturally resonant ideas that can flex across markets and formats
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
- Work across cross‑functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
- Navigate complex stakeholder environments with confidence and adaptability
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
Skills and Experience We Would Like You to Have
- Proven experience developing multichannel campaign concepts from strategy through to execution
- Strong understanding of how ideas translate into campaign visual identity, product / merchandise, digital and gaming experiences, and retail environments
- Experience leading or shaping cross‑functional, integrated teams
- A track record working on culturally‑led brands or campaigns, with a strong grasp of culture strategy
- Ability to operate in the space between strategy and creative—whether as a strategist deeply embedded with creatives, or as a strategically‑minded creative / hybrid profile
- Background in a top‑tier creative or integrated agency environment
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders
- Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas
Additional Considerations
- This is a global role, requiring flexibility to collaborate across time zones (including US-based teams)
- Minimum 2 days per week in our London office
#J-18808-Ljbffr…
Posted: April 28th, 2026