Job Description
We're looking for a Product Marketing Specialist to support the growth of our Data Intelligence solutions across the UK&I region. Reporting into the Global Product Marketing Director, you will support the full product marketing lifecycle and deliver high-quality product launch plans, messaging and sales enablement content to help us win in market. You will work with teams across Sales, Marketing, Product, and Propositions to help bring our products and propositions to market, communicate our value, and support adoption and retention efforts. If you enjoy market and buyer insights, storytelling through content and commercial impact, this role is for you.
Responsibilities
- Localise and shape product positioning and messaging for the UK&I market.
- Develop the go-to-market plans for new product and proposition launches.
- Build an understanding of our buyers, users, and competitors to inform messaging and content.
- Create sales enablement materials and training that help Sales and Marketing teams communicate our value effectively.
- Be the link between the Data Quality team and wider UK&I Marketing teams to ensure alignment and momentum behind GTM activity.
- Prepare internal and external communications to raise awareness of product updates and ensure accurate representation in market.
- Solicit case studies and testimonials from clients to support customer marketing.
- Track and report on the performance of product marketing activities, using insights to optimise future work.
- Collaborate with Product Management, Marketing, Sales, Propositions, and Customer Success to drive high-impact growth initiatives in-region.
Qualifications
- Bachelor's Degree in Marketing, Business, English, Communications or a related field.
- Experience in product marketing, content creation, sales enablement, or market research.
- Experience in SaaS or B2B.
- Can create clear, compelling content that helps sales teams succeed.
- Experience of storytelling, able to present to partners of all seniority levels, with the ability to simplify complex ideas.
- Confidence working with multiple partners and collaborating across teams.
Additional Information
Internal Grade: EB9
Our Benefits Package Includes
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus plan
- Core benefits include Pension, BUPA healthcare and more
- 25 days annual leave plus bank holidays
Equal Opportunity Statement
Experian is proud to be an Equal Opportunity and Aff.. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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