- Brand new senior role with full ownership of PR, content, and events strategy
- Opportunity to build and strengthen brand authority within a competitive market
ABOUT THE CLIENT
Due to continued growth, we’re partnering with an established organisation looking to hire a B2B PR & Events Manager into a newly created senior role. This is a key position focused on building brand presence, market authority, and demand generation within a competitive B2B landscape.
THE BENEFITS
- High level of autonomy and ownership
- Direct impact on brand and commercial growth
- Collaborative, values-driven team environment
- Clear opportunity to shape and influence strategy
THE B2B PR & EVENTS MANAGER ROLE
You’ll take full ownership of B2B PR, content, and events strategy, aligning brand activity with commercial objectives. Working closely with senior stakeholders, you’ll drive awareness and pipeline growth through brand-led demand generation rather than direct sales activity.
You’ll lead on PR and external messaging, ensuring consistent positioning across the market. Alongside this, you’ll deliver a structured content programme including podcasts, webinars, and newsletters, all designed to build credibility and engagement.
Events will be a key part of your remit, from planning and delivering hosted events to maximising ROI from industry participation. You’ll also oversee marketing collateral and take ownership of the B2B website as a core demand generation tool.
B2B PR & EVENTS MANAGER ESSENTIAL SKILLS
- 5–8+ years’ experience in B2B PR, content, events, or marketing roles
- Strong understanding of demand generation and pipeline impact
- Experience managing end-to-end B2B events with a focus on ROI
- Ability to develop clear, commercially aligned messaging
- Confident stakeholder management across senior teams
- Experience running content programmes (podcasts, webinars, thought leadership)
- Highly organised with the ability to manage multiple projects
DESIRABLE
- Experience within automotive, media, publishing, or lead generation environments
- Familiarity with CRM systems and marketing-to-sales workflows
- Experience optimising B2B websites for demand generation
- Understanding of data-led marketing and performance measurement
KEY SKILLS
- B2B Marketing
- PR
- Events
- Content Strategy
- Demand Generation
- Branding
- Marketing Strategy
- Thought Leadership
- Campaign Management
- Stakeholder Management
- Digital Marketing
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