Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.
about this team
The Senior Manager, Visual Merchandising and Retail Brand Experience, Global Franchise, leads a team responsible for delivering best‑in‑class brand and product storytelling in store across the franchise fleet. They set the strategic vision for regional brand experience, ensuring global direction is thoughtfully translated into high‑impact execution. They collaborate closely with product, brand, retail leadership, and franchise partners to shape channel strategies that elevate product excellence and drive conversion. They use consumer insights, regional trends, and franchise business needs to guide their team in creating scalable solutions across diverse store formats.
core responsibilities
In-Store Creative Concepts
- Develop franchise market insights and trends to influence EMEA and Global product presentation and storytelling strategies.
- Oversee franchise RBE calendars, ensuring alignment with global and EMEA priorities, while supporting partners with their long‑term business goals.
- Adapt global and EMEA RBE campaigns to deliver regionally relevant, high‑quality executional plans.
- Provide senior‑level direction and feedback to franchise partners to ensure consistent, high‑quality execution.
- Develop new regional creative strategies and pilot initiatives in partnership with franchise business stakeholders.
- Provide strategic frameworks and resources for in‑store screen content, aligned with campaigns and guest messaging.
Visual Merchandising and Styling
- Collaborate with marketing, product, and retail partners to define regional product priorities and coach the franchise team on executional opportunities.
- Provide senior‑level guidance to franchise teams on how to adapt global and EMEA visual merchandising and styling strategies to their local market.
- Oversee mannequin styling direction across the franchise fleet, ensuring product presentation reflects brand standards and seasonal priorities.
- Lead the development of in‑market and virtual training strategies.
- Partner with store design and product teams to define guest journeys, layouts, and zoning for new store openings and refurbishments.
- Influence regional KPIs, including sell‑through, guest sentiment, educator sentiment, and brand familiarity, using insights to guide team priorities.
Team Leadership
- Lead, coach, and develop a high‑performing team, setting clear priorities, providing strategic guidance, and ensuring strong execution across all franchise markets.
- Foster a collaborative environment that encourages innovation, cross‑functional partnership, and continuous improvement.
- Prioritize workload to ensure team members are set up for success.
- Act as a key escalation and decision maker for franchise partners and internal cross‑functional teams.
qualifications
- 7‑10 years of experience as a visual space creator within a premium retail brand/s with apparel preferred.
- Experience creating visual merchandising resources.
- Highly developed aesthetic, sense of style, and trend knowledge.
- Demonstrable positive impact on both guests and sales using innovative in‑store ideas without compromising brand equity.
- Proven experience leading teams and fostering a high‑performing culture.
- Excellent communication skills – interpersonal, visual, written, and verbal.
- Experience working with franchise partners.
- Global experience is an asset; a culturally sensitive global viewpoint is essential.
- Willingness to travel (domestic and international) and work on the retail floor.
must haves
- Uniquely you – we value difference and want you to as well
- Passionate about visual strategy and execution, and in tune with best practices, trends, and the competition
- A creative problem solver who relishes the innovative and new
- Detail oriented
- Works well within a team and loves working in a fast‑paced environment on several projects at once
- Practises self‑awareness, has a natural curiosity, and takes an active interest in personal development and sharing knowledge
- Appreciates the value of exercise or movement.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
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