Client Lead - FMCG

Location: Flexible, ideally based Midlands or South/South East (Home based with travel)

Salary: in region of £50-65k, plus car allowance (£480 per month), bonus, private health care, annual leave purchase and other great benefits

Are you an experienced Client Lead with a strong background in field sales, gained either agency-side or brand-side? You’ll bring proven experience of having end‑to‑end responsibility for a large field team, leading through a management structure, alongside senior client ownership and a clear track record of driving commercial success. FMCG experience is highly desirable.

Our Client Leads operate at a senior level, reporting into a Business Unit Director or Director, and play a pivotal role in shaping client success and team performance. We are keen to consider applicants who have operated at a senior level either within a field sales marketing agency setting or have operated client side (brand) with exposure to and strong understanding of field sales. FMCG field sales experience is highly desirable.

We’re looking for someone who can:

• Own the client relationship at a senior level, acting as the trusted partner.
• Take full accountability for end-to-end operational delivery.
• Demonstrate strong commercial acumen, including P&L responsibility and KPI delivery.
• Proven people management experience, having led and inspired a large field-based team.
• Work autonomously, translating client strategy into clear, actionable plans for our teams.
• Operate at a strategic level, shaping overall account direction, providing leadership across teams, influencing senior stakeholders, and balancing strategic vision with operational delivery to drive strong commercial outcomes.

Why Join Us?

We are particularly interested in applicants with Away From Home/OOH, HoReCa, Grocery, Convenience or On-Trade. You’ll join one of our client teams within the Avidity Group – this could be with Standout, McCurrach, Zing or Wave.

What’s in it for you?

• Annual pay reviews
• Car allowance: £480 per month (£5760 per annum)
• Bonus: Company or client scheme (up to 10%)
• 25 days holiday + flexible public holidays (with options to buy more)
• Smart working policy & flexible hours
• Family-friendly policies (enhanced maternity/paternity leave)
• Company pension (4% employer contribution)
• Life assurance (3x salary)
• 24/7 Employee Assistance Programme for physical, mental & financial wellbeing

What You’ll Be Doing

You’ll lead the day-to-day client relationship, overseeing planning, performance, and reporting. Using insight from the field, you’ll propose new initiatives, unlock additional business opportunities, improve operations, and support business growth. Your ability to adapt, influence, and constructively challenge will ensure successful delivery while keeping both client and team engaged.

A large part of your role involves data analysis and storytelling, so strong analytical and reporting skills are essential.

If you’re ambitious, commercially savvy, and ready to make an impact, apply now and take your career to the next level with Avidity.

#J-18808-Ljbffr