Area Sales Manager
FMCG - Food & Drink | Field-Based Role - North, East and West London
Up to £38,000 plus package (car allowance & bonus scheme)
Overview
Ready to own your territory and drive growth? We're looking for a driven and commercially focused Area Sales Manager to join a growing FMCG food business operating within a specialist and culturally rich category. This is a fantastic opportunity for a field‑based sales professional who thrives on autonomy, enjoys building long‑term customer relationships, and knows how to turn insight into profitable action.
Role
As Area Sales Manager, you'll take full ownership of an agreed customer portfolio, delivering sales, profit, and distribution targets while professionally representing the business at all times.
Key Responsibilities
- Managing and growing a defined portfolio of customers
- Selling products at agreed prices and trading terms
- Delivering sales value, volume, and profit targets
- Negotiating and executing promotions within agreed budgets
- Ensuring customer payments are collected within agreed terms
- Identifying new product and customer opportunities
- Managing promotional activity and analysing results
- Maintaining accurate forecasts in collaboration with your Line Manager
- Monitoring competitor and market activity
- Producing clear monthly reports covering activity, results, and market insight
- Working closely with Marketing and Trade Marketing teams to deliver strong category solutions
- Attend trade shows, collaborate cross‑functionally, and support colleagues where required
Success Metrics
- Achievement of sales value and profit targets
- Growth in distribution
- Customer payment performance (debtor days)
- Accurate reporting and record maintenance
About You
You'll be a confident, organised, and results‑driven sales professional with a passion for the Food Industry.
Qualifications
- Minimum GCSEs (A‑C) in Maths and English
- At least 2 years' FMCG sales experience (Food & Drink preferred)
- Good working knowledge of Microsoft Office
- Understanding of UK distribution and route‑to‑market models
Personal Attributes
- An excellent communicator (written and verbal)
- Strong with numbers and data
- Proactive, reliable, and commercially astute
- A team player with strong interpersonal skills
Key Relationships
- Field sales colleagues and Line Manager
- Marketing, Supply Chain, Distribution, Transport, and Accounts teams
- Customers, business owners, and external agencies
Working Environment
- Field‑based role
- Standard working hours, with flexibility when required
- Travel to customer sites and company locations as needed
- Company‑issued equipment provided
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