The Role
With our diverse portfolio of products, our Business Development Managers work across all sectors of the drinks market. As a BDM you will drive distribution and brand activation across your assigned territory, increasing market share and brand visibility for our brands. This hybrid role covers both On Trade and Off Trade channels, spanning bars, restaurants, hotels, convenience stores and independent retailers.
Key Responsibilities
- Identify and secure new business opportunities across both On and Off Trade sectors
- Expand distribution, increase product listings, and grow territory coverage
- Deliver sales strategies aligned with company objectives
- Implement structured call cycles to build a strong customer base across venues and retailers
- Build and maintain strong relationships with
- On Trade venues (bars, restaurants, hotels)
- Independent retailers
- Protect existing business while driving incremental growth
- Act as a brand ambassador across all channels
- Execute activations including in-store sampling, events, and on‑trade promotions
- Ensure strong visibility and positioning of brands in all accounts
- Negotiate trading terms, pricing, promotions and placements
- Influence key stakeholders to maximise commercial opportunities
- Achieve or exceed sales targets across both channels
- Regularly review performance and adapt strategies accordingly
- Deliver exceptional service to all customers
- Resolve issues quickly and effectively to maintain strong partnerships
- Work cross‑functionally with sales, brand marketing, customer marketing, finance and wider teams
- Support both on‑trade and off‑trade initiatives and activations
- Maintain accurate records in CRM (Salesforce)
- Analyse data to identify trends, risks and opportunities for growth
The Person
- Strong understanding of both On Trade and Off Trade sectors
- Sales experience within a similar role
- PC literacy including PowerPoint, PDF, and Excel
- Experience of Salesforce would be advantageous
- Strong negotiation, organisation and influencing skills
- Self‑motivated and results driven
- Exceptional problem‑solving skills and the ability to work under pressure
- Ability to build and maintain strong relationships with clients and internal teams
- Strong organisational and time management skills
The Package
- Competitive salary
- Performance based annual bonus
- Company car/car allowance/travel expenses
- Enrolment into health & wellbeing scheme
- Discounts on various retailers
- Death in Service (after 12 months)
- 25 days holiday
- Pension
- Opportunities for career progression within the business
Global Brands Ltd celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.
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