Marketing & Operations Manager

About the Role

We are a TCM clinic chain seeking a dynamic and results‑driven Marketing & Operations Manager to oversee marketing strategy and operational execution.

Key Responsibilities

• Marketing Strategy & Execution
  • Develop and implement integrated marketing strategies (online & offline) to drive brand awareness and revenue growth.
  • Plan and execute sales and promotions across branches and digital platforms (social media, paid ads, etc), manage and liaise with outsourced digital marketing team.
  • Analyze marketing performance and optimize based on data insights (ROI, conversion, engagement).
  • Ensure brand consistency across all marketing and communication channels.
• Operations Management
  • Oversee daily business operations to ensure smooth and efficient workflows.
  • Develop, implement, and continuously improve SOPs and operational processes.
  • Coordinate cross‑functional teams to align marketing initiatives with operational execution.
  • Monitor KPIs and implement strategies to improve productivity and cost efficiency.Coordinate employee performance reviews, goal setting, and appraisal cycles.
  • Handle clinic employee scheduling, relations, engagement, and retention initiatives.
  • Support training and development programs to enhance team capabilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–6+ years of experience in marketing, operations.
• Working knowledge of HR practices and basic employment regulations.
• Basic understanding of digital marketing tools and platforms.
• Proven ability to manage projects and cross‑functional teams.
• Strong analytical, organizational, and problem‑solving skills.
• Ability to work independently with strong initiative.

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