Director, Strategy

Director, Strategy

Lead the global strategic development of integrated marketing programs that drive meaningful business outcomes for clients. Leverage expertise in marketing strategy, B2B marketing, ABM, and brand-to-demand to collaborate with cross‑functional teams and elevate the strategic value delivered across the marketing spectrum.

Responsibilities

• Lead strategic direction across enterprise accounts from discovery to performance optimization.
• Build trusted relationships with senior clients, aligning marketing strategies to commercial goals.
• Drive integrated strategy development across ABM, demand generation, brand, and lifecycle marketing.
• Identify and champion opportunities for innovation, insight‑led planning, and transformation.
• Develop audience and market intelligence frameworks to inform targeting, messaging, and channel strategy.
• Convert market and behavioral insights into clear, actionable strategic plans.
• Collaborate cross‑functionally with analytics and media teams to define KPIs and measurement frameworks.
• Develop insight‑driven, differentiated value propositions rooted in audience, market, and competitive understanding.
• Collaborate with creative teams to bring propositions to life across campaigns and sales enablement.
• Design and oversee ABM strategies across one‑to‑one, one‑to‑few, and one‑to‑many programs.
• Define Ideal Customer Profiles (ICPs), Target Account Lists (TALs), engagement strategies, and messaging strategies.
• Act as a regional thought leader for ABM strategy, contributing to global ABM center of excellence efforts.
• Develop full‑funnel marketing strategies connecting brand awareness, demand generation, and sales enablement.
• Design programs that accelerate pipeline development and deepen customer engagement.
• Guide campaign planning through storytelling, content journeys, and channel alignment.
• Collaborate with cross‑functional teams to deliver cohesive and effective strategic solutions.
• Lead client workshops and strategic presentations to drive alignment and excellence.
• Mentor junior teammates and contribute to the growth of strategic capabilities across the agency.

Experience

• 8+ years experience in B2B marketing, specifically within an agency or consultancy setting.
• 4+ years of experience managing teams.
• Track record in collaborating across internal agency, external partner, and client teams to deliver best‑in‑class marketing solutions.

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