Head of Performance Marketing
£60,000 – £70,000 | Liverpool | Hybrid Working
Zachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing.
This is a standout leadership opportunity to take full ownership of a high‑performing acquisition function within a scaling DTC business. You’ll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets.
What you’ll be doing
- Own and deliver the end‑to‑end performance marketing strategy across all paid channels.
- Drive growth against core metrics including CAC, ROAS, revenue, and contribution margin.
- Leverage AI tools to enhance targeting, creative, optimisation, and reporting.
- Manage and optimise significant media budgets to maximise return.
- Lead structured creative testing in partnership with content and brand teams.
- Develop full‑funnel strategies to improve LTV, retention, and lifecycle performance.
- Build best‑in‑class reporting frameworks with actionable insights.
- Collaborate cross‑functionally with CRM, product, and brand teams.
- Lead, mentor, and develop a high‑performing performance marketing team.
- Foster a culture of continuous testing, learning, and optimisation.
What we’re looking for
- Proven experience in a senior performance marketing or Head of Paid Acquisition role.
- Strong track record of scaling paid media across Meta and Google.
- Experience managing large budgets with clear commercial outcomes.
- Hands‑on experience with AI tools in a marketing environment.
- Deep understanding of performance metrics (CAC, ROAS, LTV).
- Expertise in creative testing frameworks and experimentation.
- Comfortable operating in fast‑paced, high‑growth environments.
- Strong leadership and stakeholder management skills.
- Commercially driven, with a focus on revenue and profitability.
What’s on offer
- Competitive salary of £60,000 – £70,000.
- Hybrid working with flexibility.
- Clear progression opportunities within a high‑growth business.
- Full ownership of a core revenue‑driving function.
- High level of autonomy and strategic influence.
- Collaborative, commercially focused culture.
- Access to sports and running clubs.
Access to sports and running clubs. This is a rare opportunity to step into a high‑impact leadership role, owning performance marketing at scale within a globally recognised nutrition brand.
If you’re ready to drive meaningful growth and take full ownership of performance strategy — apply now.
Reference: BH36003
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