Role: Digital Marketing Associate - (SEO & Analytics)
Salary: £28k- £35k DOE + benefits and bonus
Hours: 40 hours per week
Location: Stockton On Tees (hybrid)
This is a hands‑on, data‑driven role for someone who loves getting under the bonnet of digital marketing platforms and turning numbers into actionable insights. As Digital Marketing Associate – Platforms, SEO & Analytics, you will own the digital marketing tools and technology stack, drive our SEO performance, and ensure our marketing decisions are powered by robust data.
You’ll be the go‑to person for SEMrush, Google Analytics, Google Ads, and our wider MarTech platforms. Whether you’re running an SEO audit, setting up a campaign in Google Ads, or building a performance dashboard, you’ll bring rigour, curiosity, and a results‑oriented mindset to everything you do.
Responsibilities
SEO & Organic Search
- Own the SEO strategy, using SEMrush as the primary tool to conduct audits, identify keyword opportunities, track rankings, and monitor competitor activity
- Perform regular on‑page and technical SEO reviews and work with internal stakeholders to implement improvements
- Lead link‑building and digital PR outreach strategies to grow domain authority
- Produce clear, regular SEO performance reports with actionable recommendations
Paid Digital Advertising
- Plan, launch, and optimise paid campaigns across Google Ads, LinkedIn Campaign Manager, and other relevant platforms
- Manage campaign budgets, bidding strategies, and targeting to maximise ROI
- Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve performance
- Report on paid campaign performance and provide clear return on investment analysis
- Act as the day‑to‑day owner of the digital marketing platforms including SEMrush, Google Analytics, Google Tag Manager, and Looker Studio
- Ensure tracking and tagging infrastructure is correctly configured and maintained across the website
- Support the integration of marketing tools and platforms and identify opportunities to improve efficiency through automation or new technology
- Manage the website (CMS) from a performance and technical marketing perspective, coordinating with developers where needed
Analytics & Reporting
- Develop and maintain dashboards and KPI reports across all digital marketing channels, providing clear and actionable insights to the marketing team and wider business
- Analyse user behaviour, conversion funnels, and campaign data to identify areas for improvement
- Translate data into clear, jargon‑free insights that inform content, campaign, and budget decisions
- Monitor competitor digital activity and industry benchmarks to keep our client ahead of the curve
- Work closely with the Content & Design Associate and wider marketing team to ensure data informs creative decisions
- Partner with the sales and BI teams to align digital activity with commercial objectives
- Support the delivery of integrated marketing campaigns from a data and platforms perspective
Skills and Qualifications
- Hands‑on experience with SEMrush (or equivalent tool such as Ahrefs or Moz) – ideally including keyword research, site audits, and rank tracking
- Understanding of both on‑page and technical SEO principles
- Expert knowledge of Google Analytics (GA4), Google Tag Manager, and Google Search Console
Paid Digital Advertising
- Demonstrable success managing Google Ads campaigns (Search, Display)
- Demonstrable success on LinkedIn Campaign Manager or other paid social platforms
- Ability to manage budgets and report on ROI from paid activity to SMM
Data & Analytics
- Comfortable working with data – able to interpret, visualise, and present digital marketing metrics clearly
- Experience building or contributing to performance dashboards (Looker Studio or equivalent)
- A curious, analytical mindset – always looking for the ‘why’ behind the data
- Work with BI Team to turn data into stories
- Experience with A/B testing and using results to iterate and improve
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