Overview
We have an exciting opportunity for a Category & Insights Manager (On-Trade) to join our team, based full-time, on-site at our offices in Somerset.
Who are Thatchers Cider? Established in 1904 by William John Thatcher, we have grown into one of the top cider‑making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.
We’ve experienced tremendous growth through industry‑leading levels of investment in our marketing, people development, innovative technology and world‑class cider mill. The best part? We’re just getting started.
What are the perks?
- Competitive salary
- Benefits including discounts in our cider shop & on-site pub, The Railway Inn
- Training, support and development to help you succeed
What will I be doing?
As our Category & Insights Manager (On‑Trade), you’ll champion category growth and amplify Thatchers influence across the on‑trade. This strategic, outward‑facing role transforms data into clear, actionable insight that shapes customer plans, industry influence, and long‑term category development. This is an exciting opportunity for someone who is passionate about insight, commercially minded, and confident building credibility with customers and industry bodies.
What’s involved?
- Category Strategy & Leadership
- Develop and own the on‑trade category strategy, identifying growth drivers, market dynamics and future opportunities.
- Translate insight into strategic actions that shape customer, brand and commercial plans.
- Lead annual and long‑term category planning aligned with Thatchers commercial ambitions.
- Act as a category thought leader, raising the profile of Thatchers cider and positioning the business as a trusted voice on category trends.
- Insight Generation & Analysis
- Analyse market, consumer and customer data to uncover trends, performance drivers and risks.
- Build compelling insight stories to influence senior stakeholders and external partners.
- Monitor competitor activity, pricing and promotional effectiveness across the on‑trade.
- Industry Engagement & Advocacy
- Represent Thatchers within key industry bodies, forums and associations.
- Build strong relationships with industry influencers.
- Share thought leadership that positions Thatchers at the forefront of category development and cider innovation.
- Customer & Commercial Support
- Partner with key on‑trade customers to deliver category‑led joint business plans.
- Create tailored insight decks, ranging guidance, menu optimisation and space recommendations.
- Support the sales team with category stories, pitch materials and performance reviews.
- Menu, Range & Space Optimisation
- Lead menu engineering, pricing analysis and range recommendations.
- Develop tools and frameworks that help customers optimise performance.
- Evaluate NPD performance and guide commercial decisions.
- Cross‑Functional Collaboration
- Work closely with marketing, sales, finance and supply chain teams.
- Influence brand planning with insight‑led recommendations.
- Support innovation teams with opportunity sizing and concept testing.
- Reporting & Performance
- Own category reporting, dashboards and performance updates.
- Ensure accuracy and clarity across all insight outputs.
- Track KPIs such as rate of sale, distribution, share and customer performance.
What are we looking for?
- Technical & Analytical Skills
- Strong experience with on‑trade customers and industry data sources.
- Ability to convert complex data into simple, compelling narratives.
- Skilled in forecasting, modelling and opportunity sizing.
- Commercial & Category Expertise
- Deep understanding of the on‑trade landscape.
- Proven experience in category management, insights or commercial strategy.
- Confident influencing customers and external stakeholders.
- Communication & Influence
- Exceptional storytelling and presentation skills.
- Able to constructively challenge and influence decisions.
- Comfortable representing the business externally.
- Personal Qualities
- The Thatchers team is action‑oriented, adaptable and resourceful, with high levels of resilience to compete in an exciting yet competitive marketplace. We are curious, proactive and passionate about quality cider enjoyed across the world.
- If you have the passion to make an impact as part of the Thatchers family, this is the role for you.
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