Overview
The Area Sales & Education Manager (ASEM) is accountable for the overall performance within a designated area. This role leads the Point of Sale (POS) Management teams, driving sales, operations, and consumer service excellence. The ASEM ensures the implementation of the commercial strategy at the local level, coaching POS management to achieve KPIs, while cultivating a customer-centric, performance-driven culture.
Projects / Work You Will Be Part Of
Sales & Service Management
- Set and achieve sales and profitability targets for the area by managing POS performance and ensuring alignment with brand objectives.
- Lead and engage the POS management teams to meet their targets through regular communication and development opportunities.
- Monitor KPIs to ensure that commercial targets are met and take corrective actions when necessary.
- Collaborate with internal teams and retail partners to create and execute strategies that drive traffic and conversion while maintaining brand values.
Team Leadership & Development
- Lead, coach, and develop POS management teams, ensuring that they have the skills and resources to meet business objectives.
- Foster a culture of accountability, teamwork, and high performance.
- Conduct regular performance reviews, setting clear goals and providing feedback based on KPIs and operational success.
- Build a talent pipeline, identifying key roles and providing training and development opportunities for team members.
- Ensure that POS management teams adhere to company policies and maintain high standards of customer service, with a focus on consumer recruitment and retention strategies.
Operations & Commercial Excellence
- Ensure effective execution of the commercial strategy by managing product presentations, inventory, and visual merchandising.
- Collaborate with the central teams to ensure operational processes are followed, including inventory management and store maintenance.
- Monitor and review retail operations to ensure a high standard of service and product presentation is maintained.
Brand & Consumer Engagement
- Champion the brand’s values and ensure they are consistently represented at every POS location.
- Lead the POS management team in delivering exceptional consumer experiences, focusing on service excellence, product knowledge, and brand engagement.
- Act as the brand ambassador, promoting brand identity and ensuring it resonates with customers through all points of interaction.
What You Will Need to Be Successful in This Role
- Strong leadership capabilities, with a proven ability to inspire and develop high-performing teams.
- Experience in retail management, with a focus on sales, service, and team leadership. Strong business acumen and the ability to interpret sales data and adjust strategies accordingly.
- Excellent communication and interpersonal skills to manage relationships with internal and external stakeholders.
- A passion for delivering exceptional customer service and driving business results.
- Ability to travel across the area and work flexible hours, including evenings and weekends.
Qualifications
- Minimum of 5 years of experience in retail management, with a strong background in sales, service, and team development.
- Proven experience managing large teams, multi-site operations, and driving performance.
- A track record of delivering results through strategic planning and execution.
- Strong organizational skills and ability to manage multiple priorities.
- A background in business, retail management, or a related field is preferred.
Compensation & Benefits
- Hybrid Working
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Ability to work Remotely/Abroad up to two weeks per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning
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