Company: ICON
Location: Reading
Posted: April 29th, 2026
Business Analyst & Website Expert - Europe - Home or office based
ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development.
The Business Analyst & Website Expert plays a key role in supporting clinical trial recruitment through digital platforms, data integration, and web performance optimisation. This role combines expertise in clinical trial processes with strong digital marketing and web management capabilities. The successful candidate will oversee the iConnect platform, manage study-specific websites, support SEO and social media strategy, and ensure seamless integration of data and processes across the clinical ecosystem.
Administer the iConnect platform and the associated Participant Database.
Coordinate global and study-level digital content (e.g., TA pages) in partnership with internal and external content managers.
Lead and execute the SEO strategy to optimise visibility and engagement.
Manage social media channels related to Sanofi clinical trials.
Oversee web marketing performance using indicators from iConnect and Google Tag Manager (GTM).
Support corporate branding initiatives, ensuring alignment with the clinical trial branding playbook.
Manage vendor relationships and provide end-to-end support for digital solutions.
Lead the development and maintenance of study-specific websites.
Define functional interactions within the business ecosystem, including governance frameworks.
Model processes and data flows, including documentation of inbound/outbound data sources and outputs.
Develop data integration strategies aligned with future-state processes in collaboration with Project Management and Digital teams.
Contribute to the creation and updating of business documents to support solution adoption.
Deliver training, communication, and end-user support to drive adoption of digital tools.
Support pilot planning and execution in partnership with PMs and sub-teams.
Identify dependencies and connections with other projects and initiatives.
Contribute to defining KPIs, establishing baselines, and monitoring performance metrics.
Delivery of an end-to-end digital recruitment ecosystem covering: social media campaigns, trial listings, study websites, pre-screening, secondary screening, call centre, patient data registry.
Increased traffic, engagement, and recruitment performance across digital channels.
High-quality, compliant, and user-friendly digital assets supporting clinical trial recruitment.
Dual background in clinical trials (with emphasis on recruitment strategy) and digital marketing.
Minimum 5 years of relevant experience.
Strong web and social media expertise with the ability to translate business strategy into technical actions and digital solutions.
Fluency in French is a desirable
Our success depends on the quality of our people. That’s why we’ve made it a priority to build a diverse culture that rewards high performance and nurtures talent.
In addition to your competitive salary, ICON offers a range of additional benefits. Our benefits are designed to be competitive within each country and are focused on well-being and work life balance opportunities for you and your family.
Our benefits examples include:
Visit our careers site to read more about the benefits ICON offers.
At ICON, inclusion & belonging are fundamental to our culture and values. We’re dedicated to providing an inclusive and accessible environment for all candidates. ICON is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know or submit a request here
Interested in the role, but unsure if you meet all of the requirements? We would encourage you to apply regardless – there’s every chance you’re exactly what we’re looking for here at ICON whether it is for this or other roles.
Are you a current ICON Employee? Please click here to apply
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