Senior Data Scientist

Company: Kantar

Location: Reading

Posted: April 30th, 2026

Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.



Why this job is important

This role is about applying data science where it genuinely matters — in live, production environments that support large‑scale research operations around the world.


As a Senior Data Scientist on the Digital Twins team you’ll work on advanced modelling and analytics that improve the quality, reliability and performance of high‑volume data systems. You’ll partner closely with engineering, operational and commercial teams, taking ideas from hypothesis through to deployment, and ensuring models deliver real value once they’re live.


You’ll join a collaborative team of data scientists, analysts and engineers, working on complex, mission‑critical platforms that underpin the insights delivered to some of the world’s best‑known organisations.


Digital Twins at Kantar is an AI platform that simulates consumer behaviour at scale, enabling Kantar’s products to test scenarios and predict outcomes before they happen.


What you’ll be doing


The skills & experience you’ll need


Experience working with large consumer datasets or high‑traffic platforms is an advantage, but not essential.


Our tech environment

You’ll work with modern data and analytics tooling across cloud platforms, including machine‑learning services, data pipelines and monitoring solutions. Our current ecosystem includes AWS technologies, with new development increasingly aligned to Azure.


What’s in it for you


We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.


Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.


And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together.


We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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