Overview
Use your exceptional strategic and creative thinking skills and commercial savvy to shape the future of a much-loved personal care brand and drive real growth in the competitive and dynamic UK market.
Our client is a well-known multinational player in the beauty & healthcare sectors, managing much loved brands across the UK market spanning oral care, health and personal care. The UK market is a lead market for innovation and marketing comms, and prides itself on its dynamic, innovative and collaborative, team-driven culture, where people contribute to building an exciting, positive and creative atmosphere, building robust and rewarding careers.
Responsibilities
- Lead strategic brand development for this long-established consumer brand with P&L ownership and commercial impact
- Shape brand strategy, pricing and growth opportunities through deep consumer insight and market analysis
- Drive innovation from concept to market launch, managing the complete NPD/EPD agenda
- Build and execute integrated comms campaigns across traditional, digital and social channels
- Work with a creative, energetic team that values individual development and proactive contribution
- As SBM, take ownership of UK brand strategy and commercial performance, leading cross-functional teams to deliver growth
- Develop compelling brand plans grounded in consumer understanding and market trends
- Manage marketing budgets and drive NPD from concept to commercialisation
- Ensure brand integrity across markets and support international expansion
What we are looking for
- Significant brand marketing experience with FMCG or Consumer Health/OTC brands
- Strong track record developing clear and ambitious brand strategies and annual marketing plans
- Extensive experience creating and managing ATL, BTL and digital marketing campaigns
- Substantial experience leading NPD/EPD from concept generation to commercialisation
- Exceptional strategic thinking skills and a can-do attitude
- Excellent analytical skills including financial analysis, market research and data interpretation
- Excellent communication, presentation, interpersonal and influencing skills
- Strong academic background ideally with a marketing or business focus
How to Apply
If you’re looking for a real challenge and have the skills & experience to take on this role, please send your CV to Adam Tarsh ASAP. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email adam@tarshpartnership.co.uk
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