Digital Marketing Executive
Industry: Commercial & Operations
Reference: SM/DIGITALMARKETING_1777280021
Salary: Negotiable
Job Type: Permanent
Job Location: County Durham, Sedgefield
Baltic Recruitment are currently recruiting for a Permanent Digital Marketing Executive for a client located in Sedgefield in a hybrid role. Working for a design and manufacturing business that provides product solutions powering mission‑critical communication systems worldwide, the technologies support applications across space, aerospace & defence, telecommunications, and critical communications.
As the business grows, they are looking for a Digital Marketing Executive to drive digital presence, support demand generation, and enhance brand visibility. This hands‑on role focuses on delivering and optimising the company’s digital marketing activity across web, CRM, and social channels.
You will play a key role in executing data‑driven campaigns, managing marketing technology, and supporting account‑based marketing (ABM) initiatives – working closely with Business Development and internal stakeholders to drive pipeline growth.
Responsibilities and Duties
CRM & Marketing Automation
- Manage and optimise our CRM (HubSpot) as a marketing automation platform
- Build and execute automated campaigns, nurture journeys, and lead scoring
- Ensure data accuracy, reporting integrity, and GDPR compliance
- Collaborate with Business Development to support lead management and pipeline visibility
Website & Digital Performance
- Manage website content, landing pages, and conversion optimisation
- Support ongoing website development to improve UX, SEO, and lead generation
- Analyse performance and drive continuous improvement through insight
- Work with internal teams and external agencies on enhancements
Social Media & Content
- Plan and deliver content across LinkedIn and key B2B channels
- Support brand awareness and thought leadership campaigns
- Manage content calendars and optimise performance across paid and organic activity
Account‑Based Marketing (ABM)
- Support the development and execution of ABM campaigns
- Create targeted, multi‑channel journeys across email, web, and social
- Track engagement and campaign effectiveness to support pipeline growth
Reporting & Insight
- Produce regular reports on campaign and channel performance
- Use data‑driven insights to improve ROI and inform decision‑making
Applicants
- Must be a proactive and detail‑oriented marketer with a passion for digital performance and continuous improvement.
- Experience in a B2B digital marketing role
- Strong knowledge of CRM and marketing automation (HubSpot preferred)
- Hands‑on experience managing websites (WordPress) and digital campaigns
- Experience delivering social media activity in a B2B environment
- Strong analytical skills with the ability to turn insight into action
Desirable
- Experience with account‑based marketing (ABM)
- Knowledge of SEO, paid media, and conversion optimisation
- Experience working alongside Business Development teams
Company Benefits
- Being part of a collaborative and growing business
- Play a key role in shaping digital marketing strategy and performance
- Competitive salary and benefits package
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