Communications & Content Lead

About Bob W

I’m Bob W, your friend in town. I take the guesswork out of travel, blending the best of both worlds: hotel‑grade consistency, local character, and a few surprises only locals would know. Every apartment is fully carbon offset and set up in Europe’s most interesting neighbourhoods, so you feel at home, just with better coffee and smarter tech. I’m building a new kind of stay: five‑star comfort, local flair, and always a step ahead on sustainability. All you have to do is show up. I’ll handle the rest.

And now? I’m looking for someone to make the Bob W story impossible to miss!

The Role

Bob W is building something different in hospitality – and we need the words, stories, and presence to match. As our Communications & Content Lead, you’ll be the person who makes sure Bob W sounds like Bob W: across every channel, every market, every touchpoint and moment that matters.

This is not a brand management role in the traditional sense. It’s a hands‑on, ownership‑heavy position at the centre of how we show up. You’ll own our narrative and messaging standards, lead our PR programme end‑to‑end, set our social direction, and make sure the content that powers our website, our launches, and our guest communications is consistent, sharp, and unmistakably us. You’ll be writing, editing, briefing, and publishing – with real accountability for the output.

A core part of this role is leading our PR function. You’ll manage day‑to‑day relationships across three specialist agencies – covering property and real estate, business and lifestyle, and the German‑speaking markets – keeping them aligned to strategy, on plan, and delivering work that moves the needle. You’ll work with the Fractional Head of Marketing on strategic direction, but you’ll drive the programme: setting the agenda, managing the pipeline, briefing the agencies, and making sure every major moment lands with the right story in the right place.

You’ll also take a central role in developing and delivering our AI‑powered brand voice tool. That means codifying how Bob W sounds, building the rules and guardrails that let the wider team create on‑brand content confidently, and keeping it current as the brand evolves. It’s one of the most important tools we’re building, and it needs a dedicated owner.

Beyond PR and content, you’ll build the systems that let the rest of the business communicate well – documented messaging standards, reusable copy libraries, and self‑serve brand enablement that means other teams don’t have to guess how Bob W should sound.

We’re looking for someone who combines editorial instinct with operational discipline. Someone who can write a press brief and a content calendar in the same morning, who understands the difference between a brand that sounds consistent and one that’s just repetitive, and who is equally comfortable rolling up their sleeves and setting the direction. Someone who thinks beyond the immediate – not just what needs to ship this week, but what a world‑class communications and content function looks like at scale, and how to build it.

If you’ve worked in and scaled a hospitality, travel, or lifestyle brand and you’re ready to own a function rather than support one, this is the role for you.

Annual Gross Salary: £64,000‑£80,000

Job Level: IC4

Learn more about our career development framework.

In this role, you will:

• Own the Bob W message house and brand voice standards: Develop and maintain the single source of truth for what we say, how we say it – including approved copy blocks, boilerplate, and tone of voice guidance that the whole team can use.
• Build and maintain Bob W's AI‑powered brand voice: Lead the development of Bob’s AI‑powered brand voice tool – codifying voice rules, messaging pillars, and guardrails – and keeping it current as the brand evolves.
• Write, edit, and publish across owned channels: Produce and commission high‑quality content across social, website, newsletters, and launch materials – on time, on brand, and with real accountability for the output.
• Lead the PR programme end‑to‑end: Manage day‑to‑day relationships across three specialist agencies, maintain a rolling PR plan, and ensure every major moment is briefed, placed, and extended across owned channels.
• Own the commercial and brand partnerships pipeline: Set criteria for fit, maintain a clear view of active and prospective partners, and manage activation timelines in collaboration with E‑Commerce, Sales, and the Customer Experience Lead.
• Set social direction: Maintain a content calendar tied to openings, brand themes, and commercial priorities; create and approve content packs; and monitor performance signals to inform future content decisions.
• Maintain core brand content for the website: Keep brand story modules, key copy standards, and translation‑ready source copy accurate, on‑brand, and scalable across markets.
• Build a self‑serve brand enablement system: Develop approved template and copy libraries so other teams – E‑Commerce, Ops, People – can create on‑brand communications with confidence and without needing to elevate every decision.
• Drive efficiency with AI: Use AI tools as a standard part of your daily workflow for drafting, editing, and repurposing content. Maintain the AI‑powered brand voice as a live, working resource and share smarter ways of working with the team.
• Contribute to monthly and quarterly marketing reporting: Provide a clear narrative on what shipped, what moved, and what the data says – tied back to OKRs and produced to a reliable rhythm.

Our 5‑star candidate:

• Editorial Operator: You write and edit to a consistently high standard across formats – press releases, social copy, web content, campaign messaging. You know instinctively when something sounds Bob W and when it doesn’t, and you can articulate why. You hold the line on quality with clarity and without fuss.
• PR Owner and Agency Leader: You’ve run a PR programme with full ownership and accountability. You manage agencies with clarity – brief well, hold them to plan, review output critically, and act decisively when the work isn’t landing. You understand what good PR looks like beyond coverage volume.
• Narrative Architect: You build and maintain a message house – structuring the hierarchy of claims, proof points, and tone guidelines that allow others to write well too. You translate brand vision into documented standards that hold up in day‑to‑day execution.
• AI‑Forward Content Leader: You use AI tools as a standard part of your workflow for drafting, editing, and repurposing. You’ve built or maintained AI‑powered brand tools and actively look for smarter ways to produce consistent output at pace.
• Operational Planner: You maintain a content calendar, manage a content pipeline, and deliver to deadlines consistently. You hold multiple workstreams – PR, social, web, reporting – with clarity and composure, without dropping quality.
• Commercially Minded: You understand how communications and content connect to business outcomes – bookings, brand reach, B2B demand, supply credibility. You can make the value of communications investment legible to leadership.
• Cross‑Functional Collaborator: You build productive relationships across the business – E‑Commerce, Ops, Property, People – and externally with brand and commercial partners. You work through agreed processes and are comfortable engaging with founders, senior executives, and external stakeholders.
• Autonomous and Self‑Directed: You manage your own scope and priorities, make decisions with confidence and keep multiple work streams moving. You know when to elevate and when to act.
• Multilingual (Bonus): Excellent written and spoken English is essential. Fluency in German or another European language is a significant plus.

We offer:

• Employee stock option plan (ESOP)
• Unlimited holiday policy
• Free nights and generous discounts at Bob W locations across Europe
• Voluntary health insurance
• Access to the Oliva mental well‑being platform
• Sports compensation
• Development and growth opportunities, including a discretionary L&D budget
• Regular team events
• A smart, highly motivated team in a multicultural, diverse, and rewarding work environment

Read more about our team life and perks & benefits.

What does the interview process look like?

• Introductory Interview: A first conversation with the Hiring Manager to discuss your background, your experience at the intersection of brand and ops, and the vision for the role.
• Home Assignment & Presentation: A practical task to showcase your strategic thinking and platform fluency, followed by a presentation to some of our Commercial team members at our London office.
• Final Values Fit: A conversation with our co‑founder, Niko, and a member of the Marketing team to discuss our culture, our values, and how you’ll help shape the future of Bob W.
• References & Offer: The final step before we officially welcome you to the team.

We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#J-18808-Ljbffr