Role Overview
As DroneDeploy’s Demand Generation Manager, you will own the strategy and execution of integrated campaigns that generate qualified pipeline and revenue across our highest‑priority segments, with a particular focus on our enterprise construction cohort. You’ll take the lead in building and scaling programs that connect our reality capture platform — spanning drones, robotics, and AI‑powered workflows — with general contractors, owners, and other enterprise stakeholders in construction and adjacent industries. Reporting to the VP of Demand Generation, you’ll translate go‑to‑market goals into clear campaign plans, operate comfortably in a fast‑moving environment, and move fluidly between big‑picture planning and hands‑on execution with tools like Marketo, Salesforce, and LinkedIn Ads.
You’ll work closely with Sales, BDRs, Field Marketing, Content & Community, Product Marketing, and Marketing Operations to ensure campaigns are tightly aligned to account plans, customer journeys, and revenue targets. This role is ideal for a marketer who enjoys taking ownership of complex programs, proactively surfacing opportunities in enterprise segments, and refining plays based on what you learn from performance data and feedback from the field.
We champion diversity and encourage candidates of all backgrounds to apply — even if they don't meet every listed qualification. Share your distinctive strengths with us; we’re keen to understand the unique perspectives you bring to the table.
Work Environment
- Availability: This is a US‑based role with collaboration anchored around standard US business hours, with regular overlap expected with Central and Eastern time zones to support cross‑functional work and campaign cadences.
- Work Model: Fully remote within the United States; you’ll work from home while staying closely connected to a global team across the US, New Zealand, and Australia through shared rituals, tools, and planning cycles.
- Work Travel: Minimal domestic travel for key company events (such as Horizons), in‑person team working sessions, and selected customer or field marketing programs.
Responsibilities
- Design, launch, and optimize integrated demand generation programs across channels such as email, webinars, digital events, paid media, and content marketing to drive engagement and qualified pipeline in target accounts and segments, with a strong emphasis on enterprise customers in the construction industry.
- Plan and execute account‑based marketing motions (1:1, 1:few, and scaled) in partnership with Sales and BDRs, aligning on enterprise target account lists, offers, and outreach plays that support revenue goals.
- Collaborate with Content & Community and Product Marketing to turn customer stories, product launches, and industry insights into compelling campaign narratives and assets tailored to buyer stage and persona.
- Use Marketo, Salesforce, LinkedIn Ads, product usage data, and related tools to build and refine audiences, orchestrate multi‑touch journeys, and improve performance based on behavioral and fit signals in the AEC enterprise cohort and other priority groups.
- Define clear goals and measurement plans for your programs, regularly analyze funnel performance (for example, MQLs, hand‑raisers, opportunity creation, and conversion rates), and recommend concrete adjustments to improve results.
- Establish and maintain strong feedback loops with Sales and Marketing Operations to refine lead scoring, routing, and follow‑up so that campaign responses are handled quickly and effectively.
- Test new channels, offers, creative approaches, and AI‑enabled workflows to scale successful experiments into repeatable plays that can be rolled out across additional regions, verticals, and enterprise segments.
- Maintain campaign documentation, calendars, and reporting so stakeholders can easily understand what is running, where, and how it contributes to broader marketing and revenue plans.
Requirements
- 5+ years of B2B experience in growth marketing and/or demand generation, preferably in enterprise SaaS with multi‑stakeholder buying groups.
- Demonstrated success planning and running multi‑channel campaigns that produce qualified pipeline and support revenue targets, not just top‑of‑funnel activity.
- Strong project management skills with a track record of leading cross‑functional initiatives, managing timelines and dependencies, and keeping multiple programs moving in parallel.
- Deep understanding of core demand channels (email, paid media, webinars/events, content syndication), funnel stages, and key metrics such as MQLs, SQLs, and sourced or influenced pipeline.
- Proven experience partnering with Sales and BDR teams on inbound and ABM motions, including aligning on ICPs, qualification criteria, and follow‑up expectations.
- Hands‑on proficiency with Salesforce and Marketo for campaign execution, list and audience management, and performance reporting.
- Ability to interpret performance data, identify trends or gaps, and translate insights into clear, prioritized next steps.
- High attention to detail combined with a strong bias toward action you are comfortable taking a concept from brief to launch, learning from results, and refining the next iteration.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, and leadership.
- Willingness to travel domestically for periodic company events, in‑person team collaboration, and select customer or field marketing activities as needed.
- Construction technology and/or enterprise marketing experience is preferred.
- Drone Certification: Not required for this position.
Why Join DroneDeploy?
- Direct impact on growth: You’ll own high‑visibility programs that directly influence MQL volume, qualified pipeline, and revenue for our enterprise cohort and other strategic segments, helping leading contractors and owners modernize their reality capture workflows.
- End‑to‑end ownership: This role is scoped for someone who wants clear domains to run — owning campaigns from strategy and planning through build, execution, and optimization — with strong backing from leadership.
- Strong product and stories to market: DroneDeploy has deep product‑market fit and is investing heavily in AI and robotics, giving you compelling field outcomes, multi‑site case studies, and differentiated capabilities to build campaigns around.
- Collaborative, expert GTM partners: You’ll join a tight‑knit marketing team with experienced peers in field marketing, content, and product marketing, plus sales and customer success partners who are embedded in enterprise accounts and eager to co‑create and execute new plays.
- Clear growth path: As a P3 role, this position has a defined pathway toward Senior Manager‑level scope for those who consistently deliver strong results and demonstrate the ability to lead more complex programs and cross‑functional work.
- Remote‑first flexibility: You’ll benefit from a remote‑first culture that values autonomy, inclusion, and sustainability, while still creating opportunities for in‑person connection at events and team offsites.
Employee Offerings & Benefits
- Culture of Innovation & Collaboration – Thrive in an environment that values creativity and teamwork.
- Drone Certification – Get certified and gain unique, hands‑on skills with our full backing.
- Flexible Work Arrangements – Enjoy autonomy with remote‑first options and schedule flexibility.
- Paid Family Leave – Take the time you need to support your family during life’s most important moments.
- Comprehensive Healthcare Coverage – Plans designed to support your well‑being.
- Career & Growth Development – Build new skills and unlock opportunities through continuous learning.
- Flexible PTO – Take time off when you need it to recharge—we trust you to manage your time well.
- Employee Referral Bonus – Know someone great? Refer them and earn a bonus when they join our team.
DroneDeploy is an equal opportunity employer.
All DroneDeploy employees are responsible for protecting the company and customer data by following information security policies and procedures.
Please refer to our Recruitment Privacy Notice for information about privacy during the recruiting process.
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