Yeomans Volkswagen are recruiting for the role of Local Business Development Manager to promote and sell the Volkswagen passenger car and commercial vehicle range based at our fantastic Volkswagen facility in Indian Queens Cornwall. This role requires a strong local knowledge of Cornwall and Devon and therefore it is vital that the candidate resides in or around Cornwall or the Devon border.
About the Role
The successful candidate will need to be target driven, self-motivated and organised. Whilst a very good level of support is offered both by the Yeomans Group Fleet team and Volkswagen UK with regular coaching and training, you will be given the autonomy to grow your local market.
Responsibilities
- Proactive Prospecting: Identify and approach new business clients through targeted prospecting, networking, and direct marketing campaigns to grow the local fleet & business market.
- Presentation of funding options: Promote quarterly contract hire and leasing offers at every opportunity.
- Sales & Relationship Management: Manage the complete sales process from initial enquiry through to handover and subsequent follow up.
- Aftersales Promotion: Promote the aftersales and parts department with the offer of service plans and manufacturer approved accessories.
- Database & CRM Management: Grow a database ensuring accurate records of prospects and client interactions, utilizing CRM systems and manufacturer renewal programmes to track activity and opportunities.
- Customer Retention: Build and maintain long‑term relationships with local businesses to ensure repeat business and high customer satisfaction.
- Compliance: Strict adherence to FCA regulations for finance/insurance products and manage data in accordance with GDPR.
Required Skills and Experience
- Proven experience in business to business sales, ideally within the automotive or commercial vehicle sector.
- Strong understanding of the local business, SME, and fleet market.
- Excellent communication, negotiation, and relationship‑building skills.
- Highly organised, capable of managing your own diary, workload and territory independently.
- Proficiency in CRM systems and MS Office Suite.
- Driver's License: Full, clean, and valid driving license required for covering the territory.
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