Product Manager- Personalisation

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, think fearlessly, and take the team with you
• Own it and back yourself – Own the basics, own your role and own the results
• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

This role is to work within our personalised products team.

We have been personalising products for a long time; our Studio brand started offering personalised gifts in the 1970s. It’s in our DNA!

We are looking to build a team to focus on building our range of personalised products across the Frasers group brands to be market leading, fun, innovative and on trend.

We have big plans so now is the perfect time to join us as we start to go for it and build on our strong foundations and experience in this area.

Key Responsibilities

Product Trading & Commercial Ownership

• Use data‑led analysis and market insight to plan, select and launch the right products at the right time and the right price.
• Own trading performance, analysing sales against budget and identifying actions to maximise results.
• Produce weekly, monthly, and annual reporting, providing clear insights and recommendations.
• Manage pricing accuracy and ongoing competitor benchmarking.

Product Development & Launch

• Lead the end‑to‑end product launch process, ensuring accuracy, strong visual merchandising, and on‑time delivery.
• Work closely with the in‑house production team, commercial team and external supply base to develop new product concepts aligned to capability and commercial opportunity.
• Own and deliver clear, commercially focused design briefs, working closely with the design team to ensure the product offer remains fresh, on‑trend, seasonal, and aligned with the wider product and trading strategy.
• Build and manage range plans to maintain visibility across categories and seasons.
• Play a key role in shaping the trade and marketing plan, product strategy, and budgets, working with key stakeholders to deliver targets.
• Collaborate with commercial, marketing, e‑commerce, production, and IT teams to support launches and the wider trading calendar.
• Act as an industry expert, staying ahead of trends, competitors, and innovation opportunities.
• Brief requests for improvements, new launches, and enhanced capabilities into cross‑functional teams, actively chasing progress, managing feedback loops, and ensuring outcomes are delivered or amended in line with commercial and product objectives.

Team Leadership & Process Excellence

• Support and develop direct reports, coaching them on data analysis, problem solving and commercial decision‑making.
• Manage the critical path, ensuring deadlines are met and risks are identified early.
• Ensure product setup accuracy, investigate issues thoroughly, resolve root causes, and prevent repeat errors.
• Drive best practice, briefing colleagues clearly and arranging training where required.
• Proactively manage workloads, unblock issues, and keep delivery on track across teams.

Qualifications

• Experienced in product trading, buying, or e‑commerce with a proven ability to balance hands‑on execution with strategic oversight.
• Highly accurate with a strong eye for detail, well organised, and confident resolving complex issues.
• Skilled in using and interpreting data to inform trading and product decisions.
• Confident, clear communicator with excellent relationship‑building and influencing skills across all levels.
• Naturally curious, commercially minded, and committed to seeing work through from concept to delivery.
• A self‑starter who identifies opportunities for improvement and drives processes forward.
• Comfortable managing multiple workstreams and priorities, while supporting and developing a small team.
• Able to collaborate effectively across functions, while also taking independent ownership of key projects.
• Quick learner, adaptable, and willing to contribute across a range of projects to support business growth.

Work Location: Monday to Friday, in person, mostly at our Shirebrook site with regular travel to meetings on our other sites, trade shows and supplier visits.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planet’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we’re rewarded – check out the video link to find out more – https://www.youtube.com/watch?v=O0qmvJofMew.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that it’s not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

Job Location

Hours: Monday to Friday; in person; mostly at our Shirebrook site, with regular travel to other sites, trade shows, and supplier visits.

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