Territory Sales Manager

Company Description

Oval Standard is a bold, independent nicotine pouch brand built from the ground up by people who know this category inside out. We are entering the market at pace, with a sharp product, a clear identity, and an ambitious plan to become one of the most recognised names in the UK nicotine pouch space. 

We are not a corporate machine. We are a challenger brand — and that means the people who join us early will shape what we become. This is a rare opportunity to be part of a launch from day one, with the ownership, energy, and earning potential that comes with it. 

Role Description

We are recruiting Territory Managers across three London territories — South London, West London, and East London — ahead of our planned go-to-market launch on 15 May 2025 (subject to stock and display unit delivery). 

As a Territory Manager, you will be the face of Oval Standard in your patch. You will be responsible for winning new accounts, building lasting relationships with retailers and trade partners, and executing flawless in-store presence. You will be trusted to run your territory like your own business — because in many ways, it is. 

Territories Available 

• South London 
• West London 
• East London 

Each role is territory-exclusive. You will own your patch, manage your own diary, and be accountable for results within it. 

Key Responsibilities 

Account Acquisition & Growth 

• Identify, target, and open new retail and trade accounts across your territory 
• Build and manage a pipeline of prospects using structured call cycles 
• Achieve monthly and quarterly volume and distribution targets 
• Negotiate shelf space, secondary placement, and display opportunities 

In-Store Execution 

• Ensure Oval Standard products are correctly placed, priced, and prominently displayed 
• Install and maintain branded display units in line with brand guidelines 
• Monitor stock levels, identify gaps, and proactively resolve availability issues 
• Conduct regular trade visits to maintain standards and build presence 

Relationship Management 

• Develop strong, trust-based relationships with store owners, buyers, and key contacts 
• Educate retail staff on the Oval Standard brand, product range, and category 
• Act as the go-to brand contact within your territory — responsive, knowledgeable, and reliable 

Reporting & Insight 

• Maintain accurate and up-to-date records of all activity and accounts via CRM 
• Provide regular territory updates to the founder/director including wins, challenges, and competitor intelligence 
• Share customer and market feedback to help shape our product and commercial strategy 

What We Are Looking For 

Essential 

• Proven field sales experience — you have a track record of hitting targets on the road 
• Strong relationship-building skills — you open doors and make them stick 
• A self-starter mindset — you do not need to be managed, you need to be trusted 
• Commercial awareness — you understand margin, sell-in vs sell-out, and what drives a retailer 
• Full UK driving licence 

Desirable 

• Experience in FMCG, convenience retail, or the tobacco/nicotine/vaping category 
• An existing network of London retail accounts 
• Familiarity with nicotine pouches or adjacent reduced-risk products 
• Experience launching a new brand or product into trade 

Compensation & Benefits 

Base Salary 

£44,800 per annum 

Individual Performance Bonus 

Up to 30% of base salary (£13,440), paid on personal achievement against KPIs 

Company Performance Bonus 

£100,000 if RYVE hits its 12-month company target — for each team member 

Total On-Target Earnings 

£58,240 base + Company bonus 

Company Vehicle 

Provided 

Private Medical Insurance 

Included from day one 

Start Date 

May 2025 (aligned to brand launch) 

Note: The go-to-market date is targeted for 15 May 2025, subject to stock and display unit delivery timelines. Start date will be confirmed on offer.