CRM Marketing Executive

Are you a data-driven storyteller who knows how to turn insight into impact? Are you looking for a role where you can genuinely shape customer experience, influence strategy, and see the results of your work in real time?

We’re on the lookout for a CRM Marketing Executive to join a fast-growing sports travel and tour operator based in Newcastle upon Tyne.

This is a brilliant opportunity for someone who thrives on building personalised customer journeys and wants to play a key role in scaling a dynamic business.

You’ll be working with globally recognised brands, including IRONMAN, UTMB, and T100, helping to deliver meaningful, engaging experiences to passionate communities around the world.

What you’ll be doing:

Supported by the Head of Marketing and Communications, you’ll own the CRM function end-to-end. From shaping strategy to building sophisticated automated journeys, you’ll use data to drive engagement, loyalty, and revenue.

• Lead the development and execution of the CRM strategy alongside senior leadership
• Build and optimise automated, behaviour-driven customer journeys
• Create engaging, high-performing content across the full customer lifecycle
• Analyse performance and turn insights into clear, actionable improvements
• Drive smarter segmentation and database growth to reach high-value audiences
• Ensure all CRM activity is technically sound and fully GDPR compliant
• Collaborate across teams to deliver impactful, multi-channel campaigns

What we’re looking for:

• Marketing, Communications or related degree or equivalent experience
• Experience in CRM or email marketing (agency or in-house) essential
• Strong understanding of marketing automation, segmentation and customer journeys
• A data-led mindset with the ability to turn insight into action
• Hands-on experience delivering and optimising campaigns
• A genuine interest in improving digital customer experiences
• Commercially aware, with a focus on measurable results and performance
• Good understanding of GDPR and data best practice

Why join us?

This is more than just another CRM role, you’ll have the chance to own your space, influence key decisions, and grow with a business that’s scaling quickly in an exciting industry.

If you’re driven, curious, and ready to make your mark, we’d love to hear from you.

In return, you’ll get:

• Salary depending on experience
• Discretionary annual bonus scheme
• 25 days holiday plus bank holidays
• Employer pension contributions
• Room to grow with real development opportunities to help you progress your career
• The opportunity to work from home one day per week
• A 45-minute lunch break, with the flexibility to use it for exercise
• An early finish on the last Friday of every month
• Enhanced maternity pay
• Enhanced sick pay and compassionate leave
• Opportunities to see the world and create in it by supporting the wider marketing team with content creation
• Free car parking

Application deadline

Applications close at 12:00 PM on 19 May.

Shortlisted candidates will be contacted for an initial telephone screening by 22 May.

Want to find out more?

For further details, including the full job description and person specification, please email contactus@nirvanaeurope.com quoting “CRM Marketing Executive”.

Please note, we are not working with recruitment agencies on this role.