About TLA
TLA is a Liverpool-based automotive lead generation specialist with over 20 years of experience. We work with some of the UK's most prestigious automotive brands including BMW, Mercedes, Ford, JLR, and Volkswagen Group to help them connect with new car buyers and drive incremental sales. We build technology and processes that engage hard‑to‑reach car buyers at every stage of their research and buying journey. Our proprietary Customer Acquisition Platform (CAP) and network of owned automotive publishers – including Green.Car, Askaprice, CarKeys and VanGuide – give us a unique position in the market.
The Role
This newly created senior position within TLA's Marketing team – B2B PR & Events Manager – is responsible for owning and delivering TLA's B2B PR, events and content strategy. You will build market awareness, brand authority and demand generation within the UK automotive sector, working closely with the commercial team and a fractional Head of B2B Marketing to support pipeline growth through brand‑led demand rather than direct sales activity.
Key Responsibilities
B2B PR & Brand Positioning
- Own and deliver TLA's B2B PR strategy, aligned to commercial priorities
- Develop consistent external messaging aligned to TLA's lead generation and CAP proposition
- Manage PR opportunities, industry commentary and brand positioning in the UK automotive market
Content & Demand Generation
- Own and deliver a structured B2B content calendar, including:
- 12 podcasts per year (monthly cadence)
- 4 webinars per year (quarterly cadence)
- 4 newsletters per year (quarterly cadence)
- Ensure all content supports awareness, credibility and demand generation
- Collaborate with internal stakeholders to surface insights, data and market narratives
Events & Market Presence
- Own planning and delivery of TLA‑hosted events (panels, charity, workshops) in collaboration with the Commercial team
- Manage TLA's participation in industry events
- Maximise event ROI through content amplification and follow‑on marketing activity
B2B Marketing Collateral
- Develop and maintain sales enablement materials, case studies and B2B proposition decks
- Ensure all collateral accurately reflects TLA's evolving products, data and capabilities
Website Ownership
- Own TLA's B2B website as a core demand generation asset
- Continuously improve structure, content and relevance aligned to business priorities
Cross‑functional Alignment
- Work closely with Commercial, Marketing and Product/Data teams to ensure brand and messaging consistency
- Support senior stakeholders by owning the execution of B2B brand activity end‑to‑end
Essential Skills & Experience
- 5–8+ years in B2B PR, content, events or marketing roles
- Proven experience owning and delivering multi‑channel B2B marketing programmes
- Strong B2B demand generation mindset – understands how PR, content and events support pipeline
- Ability to develop clear, compelling messaging aligned to commercial propositions
- Experience managing end‑to‑end delivery of B2B events with focus on quality and ROI
- Senior stakeholder management skills – confident influencing across commercial and leadership teams
- Experience owning content programmes (podcasts, webinars, thought leadership)
- Commercially aware with a strong understanding of how marketing activity supports revenue growth
- Highly organised with the ability to manage multiple concurrent initiatives
Desirable
- Experience in automotive, media, publishing or lead generation environments
- Familiarity with CRM systems and marketing‑to‑sales workflows
- Experience managing or optimising B2B websites as demand generation tools
- Understanding of data‑led marketing or platform‑based propositions
- Experience with B2B marketing performance measurement (engagement metrics, attribution, pipeline)
What We Offer
- Salary of £45,000 – £50,000 depending on experience
- Hybrid working – based in Liverpool with flexibility to work from home
- A senior, autonomous role with real ownership and impact
- The opportunity to shape TLA's brand presence in a growing and competitive market
- A collaborative, values‑driven team that cares deeply about the work we do
Our Values
- We care… about clients, car buyers, colleagues and the work we do
- We love… learning and challenging ourselves to develop and improve
- We innovate… to find new ways of delivering better results and experiences
- We win… by helping our clients win and by making progress as a team
PLEASE NOTE: This role is only open to those with the right to work in the UK without the need for sponsorship or visa, now or in the future.
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