Senior Marketing Executive
Birmingham, West Midlands (Hybrid)
£Competitive + Great Benefits
Value Added Recruitment is proud to be partnering with a growing technology business in Birmingham to recruit a driven and hands‑on Marketing Executive.
This is an exciting opportunity to join a fast‑paced business in its first dedicated internal marketing role, where you'll have the autonomy to make an immediate impact. If you're someone who enjoys delivering campaigns, creating content, improving websites, and driving consistent marketing activity, this could be the perfect next step.
This is a role for someone who thrives on execution rather than endless planning. You'll work closely with senior leadership and external marketing partners to ensure campaigns go live, content is delivered, and marketing contributes directly to business growth.
The Role
As Marketing Executive, you'll take ownership of day‑to‑day marketing activity across multiple channels, helping to generate leads, strengthen brand presence, and support commercial growth.
Key Responsibilities
Campaign Delivery & Execution
- Plan and deliver marketing campaigns across email, website, social media, and digital channels
- Ensure campaigns are launched efficiently and on schedule
- Maintain a consistent flow of high-quality marketing activity
Content Creation
- Write engaging content including blogs, case studies, email campaigns, and social media posts
- Translate technical products and services into clear, customer‑focused messaging
- Build and manage an ongoing content pipeline
Website Management
- Manage website updates including content, landing pages, case studies, and improvements
- Work with external agencies where needed to ensure timely delivery
- Continuously optimise website performance for lead generation
Lead Generation Support
- Support inbound lead generation campaigns
- Monitor campaign performance and identify opportunities to improve ROI
- Help marketing activity contribute to sales pipeline growth
Agency & Stakeholder Management
- Act as the day‑to‑day contact for external marketing partners
- Coordinate activity between internal stakeholders and external suppliers
- Keep projects moving and ensure deadlines are met
Brand & Marketing Collateral
- Maintain brand consistency across all channels
- Create and update presentations, brochures, and supporting sales materials
- Support webinars, events, and partner marketing initiatives
About You
We're looking for a proactive and organised marketer who enjoys taking ownership and making things happen.
Essential Skills & Experience
- 2-5 years' experience in a marketing role
- Proven track record of delivering campaigns and marketing activity
- Strong copywriting and content creation skills
- Experience managing websites / CMS platforms such as WordPress
- Good understanding of digital marketing channels including email, social media, and SEO
- Ability to manage multiple priorities independently
- Strong attention to detail and communication skills
- Self‑motivated, proactive, and delivery‑focused
Desirable
- Experience in B2B, technology, MSP, SaaS, or IT services environments
- Experience working with external marketing agencies
- Basic design skills using Canva or Adobe tools
- CRM / email platform experience such as Mailchimp
- Interest in technical products and services
What Success Looks Like
- Consistent, high‑quality marketing output
- Regular campaigns and content launches
- Improved website performance and lead generation
- Strong collaboration with agencies and stakeholders
- Growing contribution to pipeline and revenue targets
Package & Benefits
- Competitive salary depending on experience
- Full‑time, Monday to Friday (9:00am - 5:00pm)
- Hybrid working - Birmingham office based + Home working
- 20 days holiday + bank holidays + Christmas shutdown
- Additional annual leave with service (up to 26 days)
- Birthday leave
- Private healthcare
- Company pension
- Ongoing training, development, and progression opportunities
Apply Today: If you’re a hands‑on marketer looking for a role where you can genuinely make an impact, apply today through Value Added Recruitment.
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