Area Sales Manager

Andy File Associates Limited is working as a Recruitment Agency on behalf of our client for this permanent position of Area Sales Manager.

Area Sales Manager – Location: London & Surrounding Areas – Salary: £55,000 – £65,000 (depending on experience)

Key Responsibilities

• Develop and implement sales strategies in collaboration with the National Sales Manager.
• Drive growth within the hospitality, hotel, and contracts sectors.
• Manage and grow existing accounts, ensuring regular engagement.
• Identify and secure new business opportunities across the UK.
• Build and maintain strong relationships with key decision-makers.
• Attend trade shows, exhibitions, and networking events.
• Develop and manage a strong project pipeline aligned with sales targets.
• Maintain and expand approved supplier agreements with hotel groups, architects, and interior designers.
• Ensure effective internal communication to support project delivery.
• Manage customer issues professionally, ensuring high satisfaction levels.
• Visit project sites when required to support sales processes.
• Follow company processes and maintain high-quality standards.
• Contribute ideas to improve efficiency, product quality, and performance.
• Promote and maintain a safe working environment, ensuring compliance with health and safety procedures.
• Meet and exceed KPIs and sales targets.
• Adhere to all company policies, including Equality, Diversity & Inclusion.
• Maintain a flexible approach to working hours, including attending events when required.

Knowledge & Experience

Essential

• Proven success in a Sales Manager or similar role.
• Experience within the lighting and/or hospitality industry.
• Strong understanding of marketing strategies, including social media.
• Good technical knowledge.

Desirable

• Experience managing and motivating teams.
• Knowledge of manufacturing processes.

Skills & Competencies

Essential

• Highly organised with the ability to manage multiple priorities.
• Strong commercial awareness and entrepreneurial mindset.
• Proven ability to generate new business and exceed targets.
• Excellent communication, presentation, and interpersonal skills.
• Self‑motivated with a proactive approach.
• Ability to travel frequently across the UK and Ireland.
• Flexible approach to working hours.

Desirable

• Full UK driving licence.
• Relevant qualifications in business, marketing, or related fields.

Benefits

• Bonus structure: 5% of salary upon achieving agreed sales targets.
• Additional scaled bonus for exceeding targets (details TBC).
• Additional 5% bonus if company achieves PBT.
• Car allowance (open to discussion, particularly for London-based candidates).
• 24 days holiday + bank holidays (increasing to 28 days after 5 years’ service).
• Pension: Auto‑enrolment.

If you are a driven sales professional looking to make a real impact in a growing business, we encourage you to apply.

#J-18808-Ljbffr…