HEAD OF MENSWEAR - Design/ Creative/ Product Development/ Merchandising
MANCHESTER
UP TO £80K doe
Creative / Design
Our client is a contemporary men’s and women’s fashion brand rooted in modern luxury, street-inspired design, and strong brand storytelling. They pride themselves on creating elevated apparel that blends trend-led graphics with timeless brand identity. Creativity, attention to detail, and authenticity are at the core of everything they do.
Role Overview:
The Head of Menswear leads the creative and commercial direction of the menswear category, overseeing product development, brand alignment, and go-to-market strategy. This role bridges design, merchandising, and marketing to build a cohesive, high-performing menswear offering that reflects the brand’s identity and drives growth.
Key Responsibilities
- Creative Direction & Product Strategy
- Define and lead the menswear vision in line with the brands DNA.
- Oversee All collections from concept to final product.
- Lead seasonal collections with consistency across silhouettes, fabrics, colour palettes, and branding.
- Lead strategically Drive commercially proven product franchises.
- Identify trends and translate them into commercially viable products.
- Maintain a strong point of view on design, fit, and quality.
- Collaberate with design & buying teams
- Translate insights into product strategy
- Product Development & Execution
- Manage the end-to-end product lifecycle (design → sampling → production)
- Work closely with design, technical, and sourcing teams
- Approve fabrics, trims, fits, and final samples
- Ensure timelines and product critical path are met.
- Range Planning & Merchandising Strategy
- Oversee range architecture ( what products are sold and in what quantity)
- Use sales data to inform decisions ( best sellers, gaps, trends)
- Balance fashion forward pieces with core franchises
- Manage pricing strategy and margins
- Commercial Performance
- Own Sales, revenue and profitability for menswear
- Monitor KPI’s ( sell through, conversion, AOV, Stock levels)
- Indentify opportunities for growth ( New Catogories and Collaberations)
Cross functional Collaberation
- Work with marketing (campaign direction, Launches)
- E- commerce ( Product presentations, Drops)
- Supply chain ( timelines, production)
- Retail Team ( Supporting with Wholesale Critical path & selling)
Brand & Marketing Alignment
- Collaborate with marketing on campaign direction, product storytelling, and launches
- Ensure menswear reflects the brand’s tone, positioning, and visual identity
- Support content strategy (lookbooks, shoots, social)
- Guide styling and product presentation
Leadership & Team Management
• Lead and mentor the menswear design and product teams
• Set clear objectives, workflows, and creative standards
• Foster a high-performance, collaborative environment
• Work cross-functionally with buying, production, and e-commerce
Key Skills & Experience
• 5–8+ years in menswear design, product, or category leadership
• Strong aesthetic sense with a clear understanding of modern menswear
• Proven ability to build and scale product categories
• Commercial awareness (pricing, margins, sell-through)
• Experience working with suppliers and production teams
• Excellent leadership and communication skills
- Experience in premium or contemporary fashion
- Background in both design and merchandising
- Understanding of DTC and e-commerce environments
- Understanding and experience in wholesale selling
- Knowledge of global fashion trends and consumer behaviour
Success Metrics
• Revenue growth of menswear category
• Sell-through rates and margin performance
• Brand consistency and product reception
• Speed and efficiency of product development cycles