CRM Manager - 12-month FTC
Farnham - hybrid 1x a week
Up to £57,500
This is a high impact CRM Manager role within a fast growing direct to consumer subscription business where lifecycle marketing is central to commercial performance. You will have clear ownership, visible influence, and the opportunity to drive measurable gains across retention, repeat purchase, and customer lifetime value in a business scaling at pace.
The Company
They are a science led, direct to consumer health and wellness business with a strong subscription and repeat purchase model. The company operates in a high growth category and has built a sizeable and loyal customer base. CRM plays a critical role in their growth strategy, with a strong focus on long term customer relationships, product engagement, and lifetime value. The business is collaborative, data informed, and investing in its growth marketing capability.
The Role
- Own lifecycle marketing execution across CRM channels, with email as the primary channel
- Translate CRM strategy into high quality campaign plans and automated lifecycle journeys
- Drive retention, repeat revenue, subscription performance, and lifetime value
- Manage a high frequency CRM calendar and automation roadmap
- Lead key lifecycle journeys including welcome, onboarding, replenishment, upsell, repeat purchase, and re purchase
- Build and optimise segmentation, experimentation, and test and learn programmes
- Use performance data and customer insight to shape recommendations and future activity
- Line manage and develop a CRM Executive, with scope to support future team growth
- Partner closely with Product, Web, Brand, Data, Performance teams, and external technology partners
Your Skills and Experience
- Strong commercial experience in CRM or lifecycle marketing within a subscriptions business
- Proven ability to own and optimise email marketing programmes end to end
- Deep hands on experience with Klaviyo
- Strong segmentation, analytical, and insight driven decision making skills
- Experience leading experimentation and test and learn frameworks
- Confidence interpreting CRM performance across engagement, retention, revenue, and lifetime value
- Experience managing or mentoring team members
- Comfortable working cross functionally with creative, brand, and technical teams
- Exposure to subscription models, retention or churn initiatives, or predictive and AI driven CRM is beneficial
- Familiarity with platforms such as Shopify, Recharge, PowerBI, Mixpanel, or similar tools is useful
What They Offer
- A role with clear commercial impact in a high growth business
- Opportunity to develop leadership capability as the CRM team expands
How to Apply
Apply now to explore how this CRM Manager role could be the next step in your lifecycle marketing career.