Commercial Insights Lead (Retail Media)

Commercial Insights Lead – Retail Media

London | Permanent

Our client is a well-known UK retailer with a significant national footprint and millions of weekly customer interactions across high-footfall environments.

Having recently brought its retail media capability in-house, the business is now investing in building a best-in-class media proposition, with strong leadership backing and a clear focus on growth.

They are now hiring a Commercial Insights Lead to play a critical role in shaping how retail media performance is understood, communicated, and scaled.

The Opportunity

Join at a pivotal moment as the retail media function moves from “up and running” to a fully commercialised revenue stream.

This is not a reporting or activation role.

You will own how campaign performance is translated into commercial value, helping the business prove impact to suppliers, influence planning decisions, and unlock further investment.

You’ll work at the centre of sales, planning, and activation, with real visibility and the opportunity to shape how measurement is done from the ground up.

Responsibilities

Commercial Insight & Measurement

• Lead post-campaign analysis, moving beyond surface metrics to identify true performance drivers
• Develop approaches to pre vs post and test-style analysis to understand incremental impact
• Translate performance data into clear, commercially actionable recommendations

Supplier & Stakeholder Impact

• Support sales teams with insight that strengthens supplier conversations and unlocks revenue
• Build compelling narratives that demonstrate the value of retail media activity
• Partner with internal teams to influence future campaign planning and investment decisions

Frameworks & Process Development

• Shape how reporting and insight are structured across the retail media function
• Improve how performance is measured, communicated, and scaled
• Contribute to building a more robust, repeatable measurement approach as the function grows

Cross-Functional Collaboration

• Work closely with sales, planning, operations, and activation teams
• Act as the bridge between data and commercial decision-making
• Ensure insights are embedded into how the business operates, not just reported

Your Profile

• Experience within retail media, commerce media, or closely related environments
• Background in commercial insights, campaign analysis, or performance measurement
• Comfortable translating data into clear, actionable recommendations
• Strong stakeholder skills, with the ability to influence non-technical teams
• Understanding of how media performance connects to broader commercial outcomes
• Experience with tools and platforms is beneficial, but mindset and approach are more important

What’s On Offer

• Opportunity to shape the measurement and insight layer of a growing retail media function
• High visibility role with direct impact on revenue and supplier strategy
• Work within a recognised UK retail brand with strong leadership backing
• A chance to build, not just operate, within a fast-evolving space

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email noel@pivotallondon.co.uk.

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.